{"id":64894,"date":"2014-08-05T11:27:16","date_gmt":"2014-08-05T09:27:16","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=64894"},"modified":"2014-08-05T11:27:30","modified_gmt":"2014-08-05T09:27:30","slug":"vodacom-reveals-its-first-branded-low-cost-smartphone","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/64894\/vodacom-reveals-its-first-branded-low-cost-smartphone\/","title":{"rendered":"Vodacom reveals its first branded low-cost smartphone"},"content":{"rendered":"<p>Vodacom has launched the Smart Kicka, a new smartphone which costs R549 and runs on Android 4.4 KitKat.<\/p>\n<p>\u201cThis device, which is the first ever Vodacom-branded device, was designed specifically to make it possible for more South Africans than ever before to access to the internet,\u201d the company said.<\/p>\n<p>The Vodacom Smart Kicka ships with 4GB memory, a 3.5-inch screen, and a 2\u00a0mega-pixel camera.<\/p>\n<p>The device also comes with five free 50 megabyte (MB) Power Bundles.<\/p>\n<p>\u201cAt the moment only 27% of people living in South Africa\u2019s emerging markets have access to smart devices. We aim to double that number in the next year.&#8221;<\/p>\n<p>&#8220;The Smart Kicka is not only affordable, coming in at around the US$50 level, but also offers the best from a technology perspective,\u201d said Phil Patel, chief commercial officer at Vodacom.<\/p>\n<p>The mobile operator said it has brought down the average effective price per MB of data by 30% over the past year. \u00a0This has resulted in a 70% increase in data traffic on its network, with over 52% of Vodacom\u2019s 32.5 million South African customers now using data.<\/p>\n<p>In January, <a title=\"MTN\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/226943-MTN\">MTN<\/a> launched a low cost smartphone of its own, the\u00a0<a title=\"MTN Steppa\" href=\"http:\/\/mybroadband.co.za\/vb\/showthread.php\/581361-MTN-Steppa\">MTN Steppa<\/a>, available in selected retail stores for R499.<\/p>\n<h3 class=\"my-4\">More on Vodacom<\/h3>\n<p><a title=\"MTN Steppa smartphone a \u201chuge success\u201d\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/53967\/mtn-steppa-smartphone-a-huge-success\/\"><strong>MTN Steppa smartphone a \u201chuge success\u201d<\/strong><\/a><\/p>\n<p><a title=\"Vodacom relaunches M-Pesa in SA\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/64556\/vodacom-relaunches-m-pesa-in-sa\/\"><strong>Vodacom relaunches M-Pesa in SA<\/strong><\/a><\/p>\n<p><a title=\"Vodacom wants to sell stuff using hashtags on Twitter\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/64111\/vodacom-wants-to-sell-stuff-using-hashtags-on-twitter\/\"><strong>Vodacom wants to sell stuff using hashtags on Twitter<\/strong><\/a><\/p>\n<p><a title=\"Vodafone revenue dragged down by Vodacom\" href=\"http:\/\/businesstech.co.za\/news\/mobile\/63909\/vodafone-revenue-dragged-down-by-vodacom\/\"><strong>Vodafone revenue dragged down by Vodacom<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodacom has launched the Smart Kicka, a new smartphone which costs R549 and runs on Android 4.4 KitKat.<\/p>\n","protected":false},"author":10,"featured_media":14740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[34],"tags":[26,8544,28,7564,27],"class_list":["post-64894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-headline","tag-kicka","tag-mtn","tag-mtn-steppa","tag-vodacom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/64894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=64894"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/64894\/revisions"}],"predecessor-version":[{"id":64904,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/64894\/revisions\/64904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/14740"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=64894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=64894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=64894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}