{"id":652161,"date":"2022-12-22T11:28:43","date_gmt":"2022-12-22T09:28:43","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=652161"},"modified":"2022-12-22T11:28:43","modified_gmt":"2022-12-22T09:28:43","slug":"businesstech-is-where-south-africas-biggest-companies-advertise-heres-why","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/652161\/businesstech-is-where-south-africas-biggest-companies-advertise-heres-why\/","title":{"rendered":"BusinessTech is where South Africa\u2019s biggest companies advertise \u2013 Here\u2019s why"},"content":{"rendered":"<p>BusinessTech is where South Africa\u2019s most successful companies advertise to get the best returns on their marketing spend.<\/p>\n<p>This is because it is the largest business news website in South Africa and has a highly influential audience.<\/p>\n<p>When this is combined with the fact that digital marketing provides the best return on your marketing investment, it is unsurprising that marketing campaigns on BusinessTech deliver fantastic results.<\/p>\n<h3 class=\"my-4\"><strong>BusinessTech\u2019s impressive audience<\/strong><\/h3>\n<p>BusinessTech is read by South Africa\u2019s most influential businesspeople \u2013 including C-level executives, business owners, company directors, business managers, and other professionals who play key roles in their organisations.<\/p>\n<p>On a monthly basis, this equates to the following readership numbers:<\/p>\n<ul>\n<li>CEO\/Director \u2013 <strong>131,000<\/strong><\/li>\n<li>Business Owner \u2013 <strong>856,000<\/strong><\/li>\n<li>Senior Management \u2013 <strong>712,000<\/strong><\/li>\n<li>Middle Management \u2013 <strong>1,331,000<\/strong><\/li>\n<li>Junior Management \u2013 <strong>1,085,000<\/strong><\/li>\n<\/ul>\n<p>Almost every South African business can benefit from marketing to this audience, as these individuals dictate purchasing habits both in their businesses and in their homes.<\/p>\n<h3 class=\"my-4\"><strong>Advertise on BusinessTech<\/strong><\/h3>\n<p>BusinessTech has a range of great marketing products to help your business reach the publication\u2019s large audience.<\/p>\n<p>These products include sponsored articles with social media amplification, display banners, display takeovers, Business Talk interviews, customer videos, dedicated mailers, and more.<\/p>\n<p>BusinessTech\u2019s marketing team will take care of your entire advertising campaign \u2013 including content creation, campaign management, performance optimisation, and report generation.<\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>If you\u2019d like to advertise on BusinessTech, click here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the largest business news website in South Africa and has a highly influential audience.<\/p>\n","protected":false},"author":57,"featured_media":652163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-652161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=652161"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652161\/revisions"}],"predecessor-version":[{"id":652939,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652161\/revisions\/652939"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/652163"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=652161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=652161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=652161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}