{"id":652171,"date":"2022-12-26T09:47:43","date_gmt":"2022-12-26T07:47:43","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=652171"},"modified":"2022-12-26T09:47:43","modified_gmt":"2022-12-26T07:47:43","slug":"sponsored-articles-on-businesstech-the-best-way-to-advertise-online","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/652171\/sponsored-articles-on-businesstech-the-best-way-to-advertise-online\/","title":{"rendered":"Sponsored articles on BusinessTech \u2013 The best way to advertise online"},"content":{"rendered":"<p>If you want to grow trust in your brand, educate the market, and create awareness, sponsored articles on BusinessTech are your best option.<\/p>\n<p>The <a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/570552\/the-most-trusted-form-of-online-advertising-in-south-africa-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Broad Media 2022 Digital Marketing Report<\/strong><\/a> found that sponsored content articles are the most trusted form of online advertising in South Africa \u2013 and BusinessTech is the best place to run these articles.<\/p>\n<p>This is because BusinessTech is South Africa\u2019s largest and most influential business news website, with an audience that includes South Africa\u2019s top C-level executives, business owners, company directors, managers, and professionals.<\/p>\n<p>These readers visit BusinessTech daily and have a strong influence over the purchasing decisions within their organisations.<\/p>\n<p>Their influence is also felt in their homes, where the majority of BusinessTech\u2019s readers decide what their household buys.<\/p>\n<h3 class=\"my-4\"><strong>Get an article published<\/strong><\/h3>\n<p>BusinessTech makes it simple for companies to publish sponsored content articles on the publication\u2019s website and social media pages.<\/p>\n<p>Our marketing team will take care of the entire process on your behalf \u2013 including writing the article (if required), publishing it to a targeted audience, and generating performance reports.<\/p>\n<p>The entire sponsored article package includes the following elements:<\/p>\n<ul>\n<li>Sponsored article published on BusinessTech<\/li>\n<li>Article posted to BusinessTech\u2019s Facebook, Twitter, and LinkedIn pages<\/li>\n<li>Targeted social media boost<\/li>\n<li>Article inclusion in the BusinessTech daily newsletter<\/li>\n<\/ul>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to find out more about advertising with articles on BusinessTech.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you want to grow trust in your brand, educate the market, and create awareness, sponsored articles on BusinessTech are your best option.<\/p>\n","protected":false},"author":57,"featured_media":652175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-652171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=652171"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652171\/revisions"}],"predecessor-version":[{"id":653067,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652171\/revisions\/653067"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/652175"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=652171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=652171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=652171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}