{"id":652387,"date":"2022-12-30T08:24:08","date_gmt":"2022-12-30T06:24:08","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=652387"},"modified":"2022-12-30T08:24:08","modified_gmt":"2022-12-30T06:24:08","slug":"stay-relevant-to-your-customers-with-always-on-branding","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/652387\/stay-relevant-to-your-customers-with-always-on-branding\/","title":{"rendered":"Stay relevant to your customers with always-on branding"},"content":{"rendered":"<p>Always-on branding on news websites helps your business to stay top of mind at all times and promotes trust in your brand.<\/p>\n<p><a href=\"https:\/\/www.iab.com\/news\/iab-study-finds-that-brands-benefit-from-advertising-within-news\/\" target=\"_blank\" rel=\"noopener\"><strong>This is according to an IAB study<\/strong><\/a> that uncovered three findings every marketing professional needs to know:<\/p>\n<ul>\n<li>Brands that advertise within news content are more likely to see increases in consumer perception or other positive attributes.<\/li>\n<li>Consumer trust in brand advertising within news increases because of associations with preferred news sources.<\/li>\n<li>Consumers are more likely to consider making a purchase after being exposed to a brand\u2019s advertisement within their preferred news sources.<\/li>\n<\/ul>\n<p>As South Africa\u2019s largest and most influential business news website, BusinessTech offers an unrivalled opportunity for marketing professionals to achieve excellent brand exposure through its always-on display marketing campaigns.<\/p>\n<p>These campaigns can include homepage takeovers, category takeovers, and run-of-site banners \u2013 all of which will be taken care of by our marketing team &#8211; who will run your campaign, optimise its performance, generate reports, and can even help you design your display banners.<\/p>\n<h3 class=\"my-4\"><strong>Branding on BusinessTech<\/strong><\/h3>\n<p>BusinessTech boasts a large audience comprising readers who are highly influential in terms of the purchasing decisions that are made in their businesses and households.<\/p>\n<p>This is because they hold positions of authority \u2013 including roles like C-level executive, business owner, company director, and manager.<\/p>\n<p>By putting your brand in front of these professionals continually, you can build a strong brand presence within the South African market.<\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to learn more about advertising on BusinessTech.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech offers an unrivalled opportunity for marketing professionals to achieve excellent brand exposure through its always-on display marketing campaigns.<\/p>\n","protected":false},"author":57,"featured_media":652389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-652387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=652387"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652387\/revisions"}],"predecessor-version":[{"id":653149,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/652387\/revisions\/653149"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/652389"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=652387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=652387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=652387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}