{"id":661835,"date":"2023-02-02T14:59:32","date_gmt":"2023-02-02T12:59:32","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=661835"},"modified":"2023-02-02T15:03:59","modified_gmt":"2023-02-02T13:03:59","slug":"how-branding-can-grow-your-business","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/661835\/how-branding-can-grow-your-business\/","title":{"rendered":"How branding can grow your business"},"content":{"rendered":"<p>Businesses that want to stay top-of-mind at all times can achieve this with always-on branding.<\/p>\n<p>Branding is incredibly important, as discovered by <strong><a href=\"https:\/\/www.iab.com\/news\/iab-study-finds-that-brands-benefit-from-advertising-within-news\/\" target=\"_blank\" rel=\"noopener\"><strong>a recent IAB study<\/strong><\/a><\/strong>, which uncovered three crucial insights that all marketing professionals should know:<\/p>\n<ul>\n<li>Brands that advertise within news content are more likely to see increases in consumer perception or other positive attributes.<\/li>\n<li>Consumer trust in brand advertising within news increases because of associations with preferred news sources.<\/li>\n<li>Consumers are more likely to consider making a purchase after being exposed to a brand\u2019s advertisement within their preferred news sources.<\/li>\n<\/ul>\n<p>BusinessTech is South Africa\u2019s largest and most influential business news website, making it an ideal platform for marketing professionals to achieve outstanding brand exposure through always-on display marketing campaigns.<\/p>\n<p>You can choose from homepage takeovers, category takeovers, and run-of-site banners, which our marketing team will execute to provide the best possible performance.<\/p>\n<p>Our marketing experts will assist you with campaign management, performance optimisation, report generation, and even banner design.<\/p>\n<h3 class=\"my-4\"><strong>BusinessTech<\/strong><\/h3>\n<p>BusinessTech is a great platform with a large audience of highly influential readers who make purchasing decisions in their businesses and households.<\/p>\n<p>Many of these readers hold positions of authority; they include C-level executives, business owners, company directors, and managers.<\/p>\n<p>Through BusinessTech\u2019s always-on display marketing campaigns, you can reach this important target market and build a strong brand presence in South Africa.<\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong><strong>Click here to learn more about advertising on BusinessTech.<\/strong><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses that want to stay top-of-mind at all times can achieve this with always-on branding.<\/p>\n","protected":false},"author":57,"featured_media":661837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-661835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/661835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=661835"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/661835\/revisions"}],"predecessor-version":[{"id":661855,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/661835\/revisions\/661855"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/661837"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=661835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=661835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=661835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}