Snapchat Inc, developer of a mobile app that lets users send messages that disappear within seconds, might expand its service to videos, news articles and advertisements, the Wall Street Journal reported on Tuesday.<\/p>\n
The California-based company is in talks with advertisers and media companies about a service called Snapchat Discovery, the Journal reported, citing sources.<\/p>\n
Snapchat Discovery, rumored to debut in November, will show content and ads to Snapchat users, the Journal quoted the sources as saying.<\/p>\n
At least a dozen media companies have shown interest in providing content for Snapchat Discovery, the Journal said.<\/p>\n
Snapchat Discovery will allow users to read publications and watch video clips by holding down a finger on the screen, as they do with photos and other messages on the app, the report said.<\/p>\n
Snapchat, popular among teenage users, was not immediately available for comment outside regular business hours.<\/p>\n
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