{"id":666767,"date":"2023-02-22T08:35:25","date_gmt":"2023-02-22T06:35:25","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=666767"},"modified":"2023-02-22T08:35:42","modified_gmt":"2023-02-22T06:35:42","slug":"shoprite-launches-new-private-label-to-boost-local-brands","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/666767\/shoprite-launches-new-private-label-to-boost-local-brands\/","title":{"rendered":"Shoprite launches new private label to boost local brands"},"content":{"rendered":"<p>South Africa&#8217;s largest retailer Shoprite is introducing an exclusive private-label product range sourced from local small, medium and micro enterprises (SMMEs).<\/p>\n<p>Shoprite said that the new <strong>Homegrown<\/strong> label creates numerous opportunities for emerging businesses to thrive in retail.<\/p>\n<p>With access to Shoprite&#8217;s 534 supermarkets nationwide, SMMEs can get their products onto shelves, increase turnover, and create additional jobs for their local community.<\/p>\n<p>This follows the launch of <a href=\"https:\/\/businesstech.co.za\/news\/business\/599042\/shoprite-launches-new-division-aimed-at-small-businesses-in-south-africa\/\" target=\"_blank\" rel=\"noopener\">Shoprite Next Capital<\/a> in 2022, a business division dedicated to giving small suppliers access to its customer market.<\/p>\n<p>&#8220;Homegrown&#8221; refers to the products within the new private label being 100% produced in South Africa by local businesses. The product range includes South African favourites such as candy, tomato sauce, popcorn, chutney and biscuits.<\/p>\n<p>The new range also allows consumers to buy a more quality range at Shoprite stores without compromising their budget.<\/p>\n<p>The following SMMEs are part of the initial range of Homegrown products launching in stores:<\/p>\n<ul>\n<li><strong>Wonder Snacks<\/strong>: A family-owned and operated business that makes popcorn. It has grown its staff by over one-third as part of Homegrown.<\/li>\n<li><strong>Khayelitsha Cookies:<\/strong> A Cape Town baking business with 87 employees devoted to empowering women. Its range includes several types of cookies.<\/li>\n<li><strong>Exotic Taste: <\/strong>Started in 2006, the company makes mango and vegetable atchars. Being part of Homegrown has allowed the business to employ more than 30 people.<\/li>\n<li><strong>Le Bon Bon: <\/strong>A snack foods and confectionery manufacturer started in Cape Town in 2012. It has 200 employees across several divisions and focuses on price points and innovation.<\/li>\n<li><strong>Gordon Sweets: <\/strong>A family-run confectionary with 30 years of experience. The company employs approximately 50 staff in Cape Town.<\/li>\n<\/ul>\n<p>All products in the new label are MSG-free, Tartrazine and Azo Dye free and made with sustainable palm oil.<\/p>\n<p>Shoprite said that the range will continue to grow as new products and suppliers are added.<\/p>\n<hr \/>\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/business\/662347\/south-africas-biggest-retailer-is-offering-all-inclusive-bursaries-for-2023-heres-how-to-apply\/\" rel=\"bookmark\">South Africa&#8217;s biggest retailer is offering all-inclusive bursaries for 2023 \u2013 here&#8217;s how to apply<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoprite is introducing an exclusive private-label product range sourced from local SMMEs.<\/p>\n","protected":false},"author":10,"featured_media":660827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[26],"class_list":["post-666767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/666767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=666767"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/666767\/revisions"}],"predecessor-version":[{"id":666915,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/666767\/revisions\/666915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/660827"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=666767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=666767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=666767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}