{"id":671093,"date":"2023-03-08T09:01:05","date_gmt":"2023-03-08T07:01:05","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=671093"},"modified":"2023-03-08T09:01:05","modified_gmt":"2023-03-08T07:01:05","slug":"keep-your-products-top-of-mind-with-always-on-branding","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/671093\/keep-your-products-top-of-mind-with-always-on-branding\/","title":{"rendered":"Keep your products top-of-mind with always-on branding"},"content":{"rendered":"<p>BusinessTech is the perfect place for you to promote your company through always-on branding campaigns.<\/p>\n<p>This is thanks to BusinessTech being South Africa\u2019s largest and most influential business news website that is read by South Africa\u2019s top business leaders \u2013 including C-level executives, business owners, company directors, and managers.<\/p>\n<p>Running banners on BusinessTech is a great way to reach these influential individuals \u2013 and this is proven by <strong><a href=\"https:\/\/www.iab.com\/news\/iab-study-finds-that-brands-benefit-from-advertising-within-news\/\" target=\"_blank\" rel=\"noopener\"><strong>an IAB study<\/strong><\/a><\/strong>, which uncovered the following:<\/p>\n<ul>\n<li>Brands that advertise within news content are more likely to see increases in consumer perception or other positive attributes.<\/li>\n<li>Consumer trust in brand advertising within news increases because of associations with preferred news sources.<\/li>\n<li>Consumers are more likely to consider making a purchase after being exposed to a brand\u2019s advertisement within their preferred news sources.<\/li>\n<\/ul>\n<h3 class=\"my-4\"><strong>Marketing on BusinessTech<\/strong><\/h3>\n<p>BusinessTech offers a variety of marketing products that will help your business benefit from the power of branding.<\/p>\n<p>These marketing solutions include homepage takeovers, category takeovers, and run-of-site banners \u2013 all of which put your brand alongside BusinessTech\u2019s excellent business news coverage.<\/p>\n<p>Our marketing team is excited to work with you on your campaign, and will ensure your marketing efforts are optimised and that you are kept up to date with your campaign\u2019s success.<\/p>\n<p><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to learn more about advertising on BusinessTech<\/strong><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running banners on BusinessTech is a great way to reach a huge audience and boost your brand.<\/p>\n","protected":false},"author":57,"featured_media":652389,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-671093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/671093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=671093"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/671093\/revisions"}],"predecessor-version":[{"id":671099,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/671093\/revisions\/671099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/652389"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=671093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=671093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=671093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}