Elon Musk-owned Twitter is in second place, with 9.79%.<\/p>\n
Pinterest has a 7.86% market share and is in third place, while Meta-Owned Instagram is in fourth place with a 6.93% market share.<\/p>\n
Youtube (1.89%), LinkedIn (0.75%), and Reddit (0.26%) did not even achieve 5% of the market share.<\/p>\n
Importantly, GlobalStats\u00a0does not include TikTok in its stats.<\/p>\n
The Chinese App is incredibly popular worldwide and is the second most downloaded free app on the Google Play Store and the IOS App Store in South Africa.<\/a><\/p>\n Below are the most popular social media platforms in South Africa (excluding TikTok):<\/p>\n Globally, the situation is quite similar regarding the market share of social media platforms.<\/p>\n Facebook is the largest social media platform in the world, with a 69.32% market share.<\/p>\n Twitter (10.49<\/span>%), Instagram (9.74<\/span>%) and Pinterest (5.75<\/span>%) all follow, while Youtube (3.57%), Reddit (0.42%) and LinkedIn (0.33%) again failed to get a 5% market share.<\/p>\n Despite Facebook having the largest market share for social media platforms on mobile and tablet devices in South Africa, it does not have the largest market share on desktop.<\/p>\n With a market share of 36.03%, Pinterest just beat Facebook’s market share of 32.04%.<\/p>\n However, globally, Pinterest (17.45%) is not the dominant social media platform on desktop, with Facebook having a market share of nearly 50%.<\/p>\n Meta’s issues\u00a0<\/strong><\/p>\n Despite Facebook’s large market share, Meta’s CEO Mark Zuckerberg said the company would cut 11,000 jobs last November.\u00a0<\/a><\/p>\n The reductions totalled roughly 13% of the group’s workforce at the time, and the company also said it would extend its hiring freeze in the first quarter.<\/p>\n The group announced another round of job cuts in March, totalling 10,000.<\/p>\n Meta fired its staff to reduce costs following several quarters of disappointing revenues.<\/p>\n The retrenchments reflect a major slowdown in the digital advertising market, a shaky economy on the brink of recession, and the company’s multibillion-dollar investment into the VR-centred Metaverse.<\/p>\n However, Meta was not the only major tech company to let go of large amounts of its staff, with Amazon, Google, Microsoft and Twitter also firing thousands of staff members.<\/p>\n![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/03\/social-media-statcounter.jpg\")
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