{"id":676573,"date":"2023-04-16T11:00:26","date_gmt":"2023-04-16T09:00:26","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=676573"},"modified":"2023-04-14T16:27:35","modified_gmt":"2023-04-14T14:27:35","slug":"the-most-popular-smartphone-brands-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/676573\/the-most-popular-smartphone-brands-in-south-africa\/","title":{"rendered":"The most popular smartphone brands in South Africa"},"content":{"rendered":"

Samsung is the most popular smartphone brand in South Africa, with nearly 50% of the market share.<\/p>\n

According to GlobalStats Statcounter<\/a> data, Samsung’s vendor market share is 49.08%.<\/p>\n

Chinse manufacturer Huawei is the second most popular smartphone vendor in South Africa, with an 18.89% mobile vendor market share.<\/p>\n

Apple comes in third, with a 17.56% market share.<\/p>\n

Chinese brands Xiaomi and Oppo are in fourth and fifth with market shares of 2.77<\/span>% and 2.62%, respectively.<\/p>\n

The mobile vendor market share in South Africa is below:<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

When looking at a global scale, Samsung is the second most popular smartphone brand.<\/p>\n

Apple’s 27.11% mobile vendor market share narrowly beats Samsung’s 26.74% to the spot worldwide.<\/p>\n

Chinese brands Xiaomi (12.3%), Oppo (6.87<\/span>%) and Vivo (5.3%) complete the top five.<\/p>\n

Despite being the second most popular vendor in South Africa,\u00a0 Huawei’s global market share of 4.84<\/span>% sees it in sixth place.<\/p>\n

The mobile vendor market share worldwide is below:<\/p>\n

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 <\/p>\n

Market Commentary\u00a0<\/strong><\/p>\n

Despite the cost of living crisis affecting most South Africans in 2022, premium smartphones saw impressive growth in the later stages of the year.<\/p>\n

As reported by\u00a0ITWeb<\/a>, Justin Hume, vice-president of mobile experience at Samsung South Africa, said that the company saw growth in its premium model range.<\/p>\n

The S22 Ultra – the top-end device in the S22 series – made up 50% of the range’s sales, according to Hume.<\/p>\n

In 2023, Samsung expects to see growth as it focuses more on its premium category with the launch of the Galaxy S23 series.<\/p>\n

Samsung may be positive for the year ahead, but the dire economic conditions expected for the year will see high-end customers forced down to mid-range categories.<\/p>\n

Cellucty’s Christopher Henschel said that the R4,000 to R8,000 device range category had seen exceptional growth, with consumers prioritising the value and specifications of mid-tier phones.<\/p>\n

\u201cWith load-shedding, people are more reliant on a quality screen and good battery life to keep them entertained when the lights go out,” Henschel said.<\/p>\n

\n

Read<\/strong>: The coolest gadgets from MWC 2023 \u2013 including foldable phones and exoskeletons<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung is the most popular smartphone brand in South Africa. <\/p>\n","protected":false},"author":95,"featured_media":647157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878,1],"tags":[17951,26],"class_list":["post-676573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-trending","tag-globalstats-statcounter","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/676573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=676573"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/676573\/revisions"}],"predecessor-version":[{"id":680601,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/676573\/revisions\/680601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/647157"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=676573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=676573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=676573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}