{"id":679843,"date":"2023-04-13T14:21:21","date_gmt":"2023-04-13T12:21:21","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=679843"},"modified":"2023-04-13T14:21:21","modified_gmt":"2023-04-13T12:21:21","slug":"middle-class-south-africans-would-rather-buy-a-generator-than-a-car","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/lifestyle\/679843\/middle-class-south-africans-would-rather-buy-a-generator-than-a-car\/","title":{"rendered":"Middle-class South Africans would rather buy a generator than a car"},"content":{"rendered":"

Many South Africans are looking at purchasing backup power sources, according to an African Bank Consumer Research Report on the low- and middle-income market.<\/p>\n

The report, done in conjunction with In On Africa and The Choice Architects, said that between 40% and 47% of respondents, regardless of their age or income, want to purchase backup power sources in the future when asked about their current possession and items that they would like to purchase.<\/p>\n

It added that the need for electricity was a key theme raised in the open-ended question about how respondents’ living situations could be improved.<\/p>\n

In response to a question asking respondents in the Youth segment what they don’t have but intend to get soon, 46% said they wanted a generator or battery, followed by a car at 43%.\u00a0<\/strong><\/p>\n

However, it should be noted that many respondents in the Youth segment already have cars, with 25% of respondents already owning a car that they enjoy – surpassing the 12% who have a generator\/battery. This is also the case in other segments that were questioned.<\/p>\n

Responses from the Youth Segment are listed below (click to enlarge):<\/p>\n

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 <\/p>\n

Looking only at student youth, a generator\/battery (47%) was the main item that they did not have but intended to get soon, followed by Camera\/s (excluding cell phones) at 41%..<\/p>\n

It is a similar situation with adults, with 47% saying that they did not have a generator\/battery but intended to get one soon, which was again higher than the 46% for motor vehicles.<\/p>\n

Generators and batteries were consistently ranked as the main items that South Africans do not have but intend to get, including Entry-Level Adults (47%), Low-Income Adults (47%) and Seniors (40%)<\/p>\n

Education challenges\u00a0<\/strong><\/p>\n

According to the report, nearly all youth (94%) and roughly 80% of Adults are planning to study further to broaden their employment opportunities (38% of Youth and Adults) and have a better future (26% of Youth and Adults), however, respondents in the youth, adult and senior categories said that load shedding is a major challenge preventing them from studying further in 2023.<\/p>\n

45% of respondents in the youth category said that dealing with load shedding and power instability was stopping them from studying further, with only a lack of money to pay for fees (66%) surpassing it.<\/p>\n

It was a similar situation in the adult category, with only a lack of money (68%) beating the difficulties faced by load shedding (43%).<\/p>\n

However, in the senior categories, not having enough money, dealing with load shedding, and work-life balance struggles were cited as the main challenges for furthering studies, each scoring 42%.<\/p>\n

The report added that a lack of time and other responsibilities is also stopping people from advancing their education – especially amongst Low-Income, Low Middle and Middle Adults.<\/p>\n

 <\/p>\n

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Read: Stage 9 load shedding warning for South Africa<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

According to an African Bank report, South Africans are looking to buy backup power solutions. <\/p>\n","protected":false},"author":95,"featured_media":648003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9876],"tags":[26],"class_list":["post-679843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/679843","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=679843"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/679843\/revisions"}],"predecessor-version":[{"id":679921,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/679843\/revisions\/679921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/648003"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=679843"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=679843"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=679843"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}