![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/africa-bank-stores-.jpg\")
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(Dark Green: I often use this store<\/strong>; Light Green: I occasionally use this store; Yellow: I rarely use this store and wish I could use it more; Orange: I rarely use this store and don\u2019t want to use it more; Red: I never use this store)<\/p>\n In the Youth subsegments, Shoprite is the most popular store for General Youth (68%), while Pick n Pay and Shoprite are equally popular amongst student Youth (61%).<\/p>\n Shoprite is the most popular retailer in lower income Adult subsegments, including No Income Adults (74%), Entry-Level Adults (71%), and Low-Income Adults (69%).<\/p>\n However, Pick n Pay is the most popular retailer for Low Middle Adults (63%) and Middle Adults (65%).<\/p>\n The report added that preferred supermarkets across racial groups differ significantly.<\/p>\n African and Coloured consumers prefer Shoprite, scoring 72% and 61%, respectively.<\/p>\n Whereas Checkers is the preferred supermarket for white (57%) and Asian\/Indian (56%) consumers.<\/p>\n However, the significant drivers for choice of supermarkets are the availability of produce (73%-75%), cleanliness (60%-68%) and location\/proximity to home (55%-60%).<\/p>\n Below are the supermarket influences according to segments (click to enlarge):<\/p>\n Clothing\u00a0<\/strong><\/p>\n Regarding clothing retailers, Mr Price is the top choice for all segments.<\/p>\n Mr Price scored 60% for Youth, 53% for Adults and 31% for Seniors.<\/p>\n The top five clothing stores across the segments are listed below (Same legend as the top five grocery stores):<\/p>\n <\/p>\n <\/p>\n In the Youth subsegments, Student Youth (55%) and General Youth (66%) favoured Mr Price.<\/p>\n Just like with grocery retailer studies, Middle-income Adults differed from other Adult subsegments and equally preferred Woolworths and Mr Price, with both scoring 49%.<\/p>\n No Income (47%), Entry Level (53%), Low (56%) and Low Middle (54%) Adults all preferred Mr Price.<\/p>\n Similarly to groceries, race shows some slight differences.<\/p>\n African (58%), Asian\/Indian (38%) and Coloured (46%) consumers all preferred Mr Price.<\/p>\n White consumers only slightly favoured Pick n Pay Clothing over Mr Price, scoring 26% and 24%, respectively.<\/p>\n The two main drivers of choice regarding clothing, regardless of subsegment, were affordability and quality.<\/p>\n Below is the clothing retailer influences according to segments (click to enlarge):<\/p>\n
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