Vitality is a dynamic\u00a0behaviour\u2011change programme that combines the latest clinical science with rewards and incentives to help people make healthier choices.<\/p>\n
Discovery Vitality CEO Dinesh Govender says that members can maximise their rewards through good behaviour that improves their lives.<\/p>\n
\u201cThere\u2019s a virtuous cycle that exists at Discovery. The rewards are about people getting value back from our integrated insurance ecosystem (insurance is often a grudge purchase: we need it but we don\u2019t like to pay for it).”<\/p>\n
“What\u2019s brilliant about it is that ultimately, the ecosystem means we are creating a healthier society. This benefits you as an individual, us as an insurer, and greater society. The academic term for this is \u2018shared value,\u201d says Govender.<\/p>\n
But he adds, \u201cSaying this, we know just how much our members love our rewards for how it improves their lives and we\u2019ve just enhanced our Vitality Active Rewards programme to make it even more rewarding, to continue this virtuous cycle of good.\u201d<\/p>\n
\u201cThe shared\u2011value model works like this: the more people exercise, the better they drive and the more responsibly they spend, the more they get back. \u201cClients can earn thousands of Discovery Miles every week with our new personalised gameboard and rewards,\u201d explains Govender.<\/p>\n
\u201cWe\u2019ve given members more choice. Every time they achieve a goal, they will also be able to choose between an instant coffee and a donation to MoveToGive (our philanthropic platform to use rewards for charitable causes like contributing to the Gift of the Givers) \u2013 or they can choose to play on our gameboard,\u201d says Govender.<\/p>\n
\u201cThis is now live in the Discovery Bank<\/strong><\/a><\/strong> app. If members don\u2019t have a Discovery Bank account, we have created the Discovery Account with zero monthly fees so that members can enjoy upgraded Vitality Active Rewards too.”<\/p>\n