Q1 of 2023 has been the best quarter ever for new advertising campaigns being launched on BusinessTech.<\/p>\n
The record start to the year for BusinessTech comes as South African companies continue to move their advertising budgets online – ensuring they receive the best ROI on their marketing spend.<\/p>\n
As South Africa’s largest and most influential business publication, BusinessTech has benefited from this – with more companies than ever before taking advertising campaigns in the first three months of the year.<\/p>\n
The advertising campaigns on BusinessTech cover both the B2B and B2C sectors, promoting the biggest names in the country.<\/p>\n
This includes Standard Bank, FNB, Discovery, Absa, Old Mutual, Vodacom, MTN, Apple, Samsung, Telkom, BCX, Afrihost, Huawei, Seacom, Mustek, HP, Sage, and many more.<\/p>\n
Companies advertise on BusinessTech thanks to its excellent audience.<\/p>\n
BusinessTech is read by over 5 million South Africans each month, the majority of whom are C-level executives, business owners, company directors, managers, and professionals.<\/p>\n
These reader are responsible for the purchasing decision which take place in their businesses and their homes, making them a target market of choice.<\/p>\n
BusinessTech’s record start to 2023 also shows that South African companies continue to position themselves for growth.<\/p>\n
Companies which partnered with BusinessTech reported a strong performance from their advertising campaigns, and stated they continue to see growth opportunities in the local market.<\/p>\n
The top-performing advertising products for these companies on BusinessTech have been: sponsored articles and reviews with social media amplification, Business Talk interviews, video promotions, and display banners.<\/p>\n
“The first quarter of 2023 has been incredible for BusinessTech and we expect this strong performance to continue for the remainder of the year,” said Broad Media CCO Kevin Lancaster.<\/p>\n
“We are well positioned to help companies grow and succeed in South Africa, ensuring they reach their target audiences with the right message at the right time.”<\/p>\n","protected":false},"excerpt":{"rendered":"
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