Growth opportunities are available for South African companies which target the right markets and promote themselves on a consistent basis.<\/p>\n
This is the feedback from companies which have partnered with BusinessTech to run digital advertising campaigns.<\/p>\n
Their positive outlook remains in place despite load-shedding and a global economic slowdown sitting on the minds of many business owners and executives in the country.<\/p>\n
In fact, challenges like load-shedding have presented huge opportunities to local businesses.<\/p>\n
BusinessTech has seen a surge in advertising campaigns promoting a range of industries which provide solutions to power shortages.<\/p>\n
This includes alternative energy companies, particularly those specialising in the solar and battery storage verticals.<\/p>\n
It’s not only energy companies which are reaping success in South Africa in 2023, however.<\/p>\n
Banks and financial services firms are seeing strong growth in markets and verticals which have previously been underserviced.<\/p>\n
South Africa’s real estate players, specifically those in the the luxury segment and gated residential estates, continue to expand and develop.<\/p>\n
The ICT sector is another standout performer, with increased demand for broadband connectivity and smart devices driving the market.<\/p>\n
As a result, companies in these sectors plan to increase their marketing spend in 2023 – with a focus on digital advertising.<\/p>\n