{"id":682217,"date":"2023-04-24T07:30:26","date_gmt":"2023-04-24T05:30:26","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=682217"},"modified":"2023-04-24T07:30:26","modified_gmt":"2023-04-24T05:30:26","slug":"massive-growth-for-sponsored-articles-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/682217\/massive-growth-for-sponsored-articles-on-businesstech\/","title":{"rendered":"Massive growth for sponsored articles on BusinessTech"},"content":{"rendered":"<p>BusinessTech has seen big growth for its sponsored article marketing product in recent years &#8211; a trend which is set to continue in 2023 and beyond.<\/p>\n<p>Looking at the period of 1 January to 31 March, South African companies booked 72% more sponsored articles on BusinessTech in 2023 compared to 2020.<\/p>\n<ul>\n<li><a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to see the sponsored articles companies publish on BusinessTech<\/strong><\/a><\/li>\n<\/ul>\n<p>This increase is in line with international trends, which has seen digital content marketing take priority in advertising campaigns across all industries.<\/p>\n<h3 class=\"my-4\">Why sponsored articles work<\/h3>\n<p>There are two key factors in the rapid growth of digital content marketing products like sponsored articles on BusinessTech.<\/p>\n<p>First is the global shift of marketing budgets towards digital advertising channels.<\/p>\n<p>Digital marketing products provide the best ROI for a company&#8217;s advertising spend, thanks to their ability to reach a target market in any place and at any time.<\/p>\n<p>Second is the unique ability of content marketing to provide the following benefits to a company:<\/p>\n<ul>\n<li>Generate awareness<\/li>\n<li>Educate the market<\/li>\n<li>Engage with existing and potential clients<\/li>\n<\/ul>\n<p>Thanks to their effectiveness, top companies regularly publish sponsored articles on BusinessTech &#8211; including\u00a0Standard Bank, FNB, Discovery, Vodacom, MTN, Samsung, Telkom, BCX, Huawei, and many more.<\/p>\n<p>The graph below shows the growth in the number of sponsored articles published on BusinessTech.<\/p>\n<p><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/BusinessTech-Articles.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-682253\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/BusinessTech-Articles.jpg\" alt=\"\" width=\"640\" height=\"417\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/BusinessTech-Articles.jpg 1280w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/BusinessTech-Articles-300x195.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/BusinessTech-Articles-1024x667.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/BusinessTech-Articles-768x500.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/04\/BusinessTech-Articles-1200x782.jpg 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has seen big growth for its sponsored article marketing product in recent years &#8211; a trend which is set to continue in 2023 and beyond.<\/p>\n","protected":false},"author":57,"featured_media":682255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-682217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/682217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=682217"}],"version-history":[{"count":12,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/682217\/revisions"}],"predecessor-version":[{"id":682259,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/682217\/revisions\/682259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/682255"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=682217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=682217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=682217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}