New data from World Wide Worx and Fuseware reveals the latest social media user numbers in South Africa, with Facebook still leading as the country’s top social media platform.<\/p>\n
According to World Wide Worx MD Arthur Goldstuck, Facebook is proving to be a highly successful platform in South Africa for marketers, with the click-through rate on the site increasing from 48% in 2013 to 64% this year.<\/p>\n
As of August 2014, there are 11.8 million Facebook<\/strong> users in South Africa, with 9.2 million accessing the network via mobile. The most popular phone amongst Facebook users is the smartphone\/feature phone hybrid, the Nokia Asha.<\/p>\n Meanwhile, Twitter<\/strong>‘s presence in South Africa has also grown over the last year, with a 20% increase in local users to 6.6 million. The most prominent device used to tweet from is the BlackBerry, Goldstuck said.<\/p>\n Mxit<\/strong> numbers were down quite significantly to 4.9 million users (from 6.5 million a year ago), but still has a very engaged audience, Goldstuck said. The average Mxit users logs in 5 times a day and uses the platform for 105 minutes, daily.<\/p>\n The only other social network to show declining numbers is Pinterest<\/strong>, which shrank by 70,000 users to 840,000 in South Africa (from 910,000 in 2013).<\/p>\n Professional network, LinkedIn<\/strong>, has seen massive growth in the country, boosting its local users by 40% to 3.8 million users. This is in line with global trends, which has seen LinkedIn grow to 313 million users world-wide.<\/p>\n Instagram<\/strong> has also shown big growth in SA, up 65% to 1.1 million users from 680,000 in 2013. The most-used hashtag in the country is #CapeTown.<\/p>\n YouTube<\/strong> has grown to be the second largest social platform in the country, now with 7.2 million monthly active users – up 53% from last year. The top South African YouTube channel is Kruger Sightings, Goldstuck said, which was started by a high school student Nadav Ossendryver.<\/p>\n Ossendryver’s YouTube channel has had over 75 million views, with 400,000 people viewing daily.<\/p>\n Goldstuck said that it is difficult to measure Google+<\/strong> users in South Africa, with data unavailable, but noted that Google’s social platform had 540 million users, globally.<\/p>\n An election too soon for social media in SA<\/a><\/strong><\/p>\n Complain on social media \u2013 it works<\/a><\/strong><\/p>\nSouth Africa social media stats<\/h3>\n
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\n Social Network
\n<\/strong><\/td>\nUsers<\/strong><\/td>\n<\/tr>\n \n Facebook<\/td>\n 11.8 million<\/td>\n<\/tr>\n \n YouTube<\/td>\n 7.2 million<\/td>\n<\/tr>\n \n Twitter<\/td>\n 6.6 million<\/td>\n<\/tr>\n \n Mxit<\/td>\n 4.9 million<\/td>\n<\/tr>\n \n LinkedIn<\/td>\n 3.8 million<\/td>\n<\/tr>\n \n Instagram<\/td>\n 1.1 million<\/td>\n<\/tr>\n \n Pinterest<\/td>\n 840,000<\/td>\n<\/tr>\n \n Google+<\/td>\n N\/A<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/div>\n More on social media in SA<\/h3>\n