Naspers-owned online classifieds platform OLX, has expanded in eleven new countries across Southeast Asia and Europe, with the rebranding of nine classifieds sites in those regions.<\/p>\n
As part of an ongoing initiative to transform OLX into the world’s largest consumer-to-consumer (C2C) marketplace, Naspers has consolidated its online classified services in Switzerland, the Philippines, Thailand, Poland, Hungary, Bulgaria, Romania, Ukraine, Belarus, Kazakhstan and Indonesia, and re-branded them as OLX.<\/p>\n
“Our aggressive effort to build the best user experience – particularly on mobile devices – is the chief reason OLX has been able to grow so rapidly in developing regions around the world,” said Alec Oxenford, OLX co-founder.<\/p>\n
“With the rebrand of these nine platforms, OLX is even better positioned to lead the online classifieds category.”<\/p>\n
Naspers initially acquired a majority stake in OLX in 2010, which has increased to 95% over time.<\/p>\n
Naspers rebranded most of its other online classifieds properties – Ricardo, Tablica, Aprod, Prodavalnik, Sulit, Dealfish, Mercador, Slando and Tokobagus – as OLX, following several years of rapid growth by the startup, which was founded in Buenos Aires and New York.<\/p>\n
OLX’s localized, C2C, online marketplace allows users to easily buy and sell goods and services such as electronics, furniture, household goods, cars and bikes.<\/p>\n
Mobile users have fueled a significant portion of OLX’s growth since its launch in 2006, particularly in major emerging markets like Brazil and India.<\/p>\n
Earlier this month, Effective Measure noted that OLX competitor in South Africa, Gumtree, attracts 8 million unique visitors each month, making it the largest website in SA by user base. OLX is not listed on the digital audience monitor.<\/p>\n
Gumtree wins the Internet in SA<\/strong><\/a><\/p>\n Naspers sets sights on e-commerce and mobile<\/strong><\/a><\/p>\n