ChatGPT is the word on the street at the moment, and receiving an incredible amount of attention and hype.<\/p>\n
It\u2019s the latest in a series of AI tools, or AI-driven services, that are steadily working their way into mainstream life.<\/p>\n
\u201cMost people use AI every day without realising it,\u201d says Euphoria Telecom CTO Nic Laschinger.<\/p>\n
\u201cYour Spotify playlist suggestions, Google Maps directions, or the Facebook algorithm that decides what content to show you – these are all examples of AI in action.\u201d<\/p>\n
While AI may seem scary, it\u2019s also incredibly useful, and not just to show you the best way around load shedding traffic jams.<\/p>\n
AI tools can save SMEs time and effort, and even make them money, if used correctly.<\/p>\n
Below, Laschinger highlights several things that AI tools can do for SMEs.<\/p>\n
Writing<\/strong> – A number of AI tools exist to help you write, edit and refine content for blogs, newsletters, Google Ads, LinkedIn posts, and more.<\/p>\n In other words, the kind of writing most smaller business owners have to do themselves, and struggle with.<\/p>\n These include Neuroflash<\/strong><\/a>, Quillbot<\/strong><\/a> and Simplified<\/strong><\/a>, which will help you write and rewrite long form pieces like blogs or website pages, and short form copy, like social media posts, ad copy etc.<\/p>\n Text editors like Hemingway<\/strong><\/a> will analyse your text for readability and show where you can improve it.<\/p>\n Grammarly will help with spelling, grammar, clarity as well as detecting plagiarism (yours or someone else\u2019s).<\/p>\n An app like Coschedule<\/strong><\/a> will help you refine your headline to make sure you\u2019re hitting the mark.<\/p>\n Selling<\/strong> – Tools that help your sales teams include CRMs and sales chatbots.<\/p>\n On the CRM side, apps like Hubspot<\/strong><\/a> and Salesforce<\/strong><\/a>, use AI-powered analytics and ML to help understand customer behaviour, predict sales trends, track customer engagement and manage sales data (amongst other things).<\/p>\n Sales chatbots, like Hubspot Chatbot Builder<\/strong><\/a>, Salesforce Einstein<\/strong><\/a> and Drift<\/strong><\/a>, can help sales teams qualify leads and book meetings.<\/p>\n