{"id":686811,"date":"2023-05-11T14:58:42","date_gmt":"2023-05-11T12:58:42","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=686811"},"modified":"2023-05-11T14:58:42","modified_gmt":"2023-05-11T12:58:42","slug":"businesstech-makes-always-on-branding-simple-and-affordable","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/686811\/businesstech-makes-always-on-branding-simple-and-affordable\/","title":{"rendered":"BusinessTech makes always-on branding simple and affordable"},"content":{"rendered":"<p>Running always-on branding campaigns on Business Tech is an excellent way to promote your company and build trust with your target audience.<\/p>\n<p>This is thanks to BusinessTech&#8217;s position as South Africa&#8217;s largest and most influential business news website in South Africa.<\/p>\n<p>BusinessTech is read by South Africa&#8217;s top business leaders and decision-makers every month, including:<\/p>\n<ul>\n<li><strong>131,000<\/strong> CEOs and Directors<\/li>\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n<li><strong>856,000<\/strong> Business Owners<\/li>\n<li><strong>1,331,000 <\/strong>Middle Managers<\/li>\n<li><strong>1,085,000 <\/strong>Junior Managers<\/li>\n<\/ul>\n<h3 class=\"my-4\">Why branding works<\/h3>\n<p><a href=\"https:\/\/www.iab.com\/news\/iab-study-finds-that-brands-benefit-from-advertising-within-news\/\" target=\"_blank\" rel=\"noopener\"><strong>An IAB study<\/strong><\/a> found that running branding campaigns on news websites is an excellent way to reach your target audience and gain their trust.<\/p>\n<p>The study found that:<\/p>\n<ul>\n<li>Brands that advertise within news content are more likely to experience improved consumer perception and other positive results.<\/li>\n<li>Consumer trust increases when brands advertise within news content from their preferred news sources.<\/li>\n<li>Consumers are more likely to consider making a purchase after being exposed to a brand\u2019s advertisement within their preferred news sources.<\/li>\n<\/ul>\n<h3 class=\"my-4\">Get featured on BusinessTech<\/h3>\n<p>BusinessTech offers a range of affordable marketing products that will help your business leverage the benefits of always-on branding &#8211; including homepage takeovers, category takeovers, and run-of-site banners.<\/p>\n<p>These solutions put your brand alongside BusinessTech&#8217;s trusted news coverage.<\/p>\n<p>Our marketing experts will also ensure that your campaigns run smoothly and are constantly optimised for best performance.<\/p>\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to learn more about BusinessTech&#8217;s branding solutions.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Running display branding campaigns on BusinessTech will help you reach your target audience and achieve a great ROI. <\/p>\n","protected":false},"author":57,"featured_media":661837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-686811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/686811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=686811"}],"version-history":[{"count":10,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/686811\/revisions"}],"predecessor-version":[{"id":686965,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/686811\/revisions\/686965"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/661837"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=686811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=686811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=686811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}