For the team at Syft Analytics, an award-winning business software company based in Bryanston, Johannesburg, thinking out of the box is more than a strategy for everyday insight and innovation.<\/p>\n
It\u2019s a welcoming ritual designed to acquaint employees with the ideal tool they need to get the job done. A Mac.<\/p>\n
In the company, each new team member is given a brand new Mac to unwrap, unbox, and set up. It\u2019s an on-boarding process that helps to build morale and create an air of excitement, says Vangelis Kyriazis, co-founder and CEO at Syft Analytics. \u201cIt\u2019s just a great feeling for the staff member,\u201d he adds. \u201cThey really know that they’ve arrived at the business, and they’re excited to get started.\u201d<\/p>\n
Established in 2015, Syft Analytics produces interactive and collaborative financial reporting software that is used by more than 50,000 businesses in over 50 countries.<\/p>\n
And at the core of those breakthrough insights and reports, is a team that relies on the power of Mac to make the magic happen.<\/p>\n
Working with iStore Business, the business-empowering arm of iStore, Syft Analytics was able to integrate Mac into its operation with ease.<\/p>\n
\u201cWithin one month, the entire team had switched over to MacBook Air and MacBook Pro,\u201d says Eleftherios Kyriazis, Syft Analytics\u2019 co-founder and Head of Product. \u201cIt was a smooth and effortless process, with excellent support and total reliability.\u201d<\/p>\n
Aside from the power, speed, and all-day battery life of the MacBook Air and MacBook Pro range, supercharged with M1 and M2 chips, the team at Syft Analytics has been impressed with the enhanced security of the machines, a vital criterion for a global software development company.<\/p>\n
\u201cIt has been proven that Apple devices reduce data breaches by 50 per cent per device deployed, thanks to automatic encryption and anti-malware defences,\u201d says Eleftherios. \u201cThis is an immense risk-management advantage.\u201d<\/p>\n
But good software has to look good too, and that\u2019s where the design department at Syft Analytics has equally come to appreciate and value Mac\u2019s best-in-class processing power. \u201cWith Mac, everything is faster,\u201d says Christine Loubser, the company\u2019s Head of Marketing.<\/p>\n
\u201cWhen rendering videos and animations, constant small delays can be incredibly frustrating and a total drain on productivity. Thankfully, the Macs handle this load extremely well, with no delays. In fact, these Macs deal with the load much better than any other laptop.\u201d<\/p>\n
As Sudesh Pillay, Executive Head of iStore Business puts it, there is an inextricable link between the efficacy of an employee\u2019s technical equipment, and their job satisfaction.<\/p>\n
\u201cWith a superior operating system, employees are empowered to perform,\u201d says Sudesh. \u201cWhen a staff member\u2019s primary productivity tool is reliable, fast, and innovative, they are bound to excel, and be happier while doing it.\u201d<\/p>\n
Proof of that happiness can be found in the close working relationship Syft Analytics has built working with iStore Business over the last two years.<\/p>\n
\u201cWe\u2019ve always had immediate points of call whenever we need the iStore Business team,\u201d says Vangelis. \u201cThey\u2019re just a phone call away. It really is a one-stop shop for us.\u201d<\/p>\n
Moving to the Mac ecosystem has paid off in terms of ROI and lifecycle cost savings for Syft Analytics, but there has been a greater long-term benefit beyond that.<\/p>\n
\u201cWe aspire for Syft Analytics to set global benchmarks, both as a business and a software tool,\u201d says Vangelis.<\/p>\n
\u201cIt\u2019s only natural that we would choose the best devices and support available on the market to power our business and the solutions we offer. This is why we chose Mac and iStore Business.\u201d<\/p>\n
To find out how iStore Business can help you embrace and leverage the benefits of Mac for your business, complete your details here <\/strong><\/a><\/strong>or email business@istorebusiness.co.za<\/strong><\/em><\/a><\/strong><\/p>\n Click here for more information on what Mac can do for you<\/strong><\/a><\/strong><\/p>\n