{"id":689245,"date":"2023-05-18T13:01:57","date_gmt":"2023-05-18T11:01:57","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=689245"},"modified":"2023-05-18T13:49:19","modified_gmt":"2023-05-18T11:49:19","slug":"sponsored-articles-on-businesstech-achieve-unrivalled-roi-and-reach","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/689245\/sponsored-articles-on-businesstech-achieve-unrivalled-roi-and-reach\/","title":{"rendered":"Sponsored articles on BusinessTech \u2013 Achieve unrivalled ROI and reach"},"content":{"rendered":"<p>Sponsored articles are the best way to reach your target audience and build your brand.<\/p>\n<p>This is according to the <strong><a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/664795\/2023-south-african-digital-marketing-report-now-available-free-download\/\" target=\"_blank\" rel=\"noopener\"><strong>2023 Digital Marketing Report South Africa<\/strong><\/a><\/strong>, which found that 85% of respondents used online articles and reviews when searching for information about a product or service.<\/p>\n<p>Likewise, 75% indicated that when buying a new product, they trusted online articles and reviews the most to help them make an informed decision.<\/p>\n<h3 class=\"my-4\"><strong>How sponsored articles work<\/strong><\/h3>\n<p>The effectiveness of sponsored articles is thanks to how they let companies communicate with their target audience directly and in a way that is interesting.<\/p>\n<p>This gives a company the ability to:<\/p>\n<ul>\n<li>Generate awareness<\/li>\n<li>Educate the market<\/li>\n<li>Build trust with existing and potential clients<\/li>\n<li>Promote new products and services<\/li>\n<li>And much more<\/li>\n<\/ul>\n<p>Sponsored articles on BusinessTech take this a step further by being published on the homepage of BusinessTech, and on Facebook, Twitter, and LinkedIn.<\/p>\n<p>With South Africans spending the large majority of their time online consuming digital media, an informative article on BusinessTech is guaranteed to catch their interest.<\/p>\n<h3 class=\"my-4\"><strong>Sponsored Articles on BusinessTech<\/strong><\/h3>\n<p>BusinessTech is the ideal platform for publishing your sponsored articles thanks to its large audience of key business decision-makers, including:<\/p>\n<ul>\n<li><strong>131,000<\/strong> CEOs and Directors<\/li>\n<li><strong>856,000<\/strong> Business Owners<\/li>\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n<li><strong>1,331,000<\/strong> Middle Managers<\/li>\n<li><strong>1,085,000<\/strong> Junior Managers<\/li>\n<\/ul>\n<p>These readers have significant influence over the purchasing decisions made in both their homes and businesses, and form the perfect target audience for your products and services.<\/p>\n<p><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to learn more about sponsored articles on BusinessTech.<\/strong><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponsored articles are the best way to build your brand and promote your products and services. <\/p>\n","protected":false},"author":57,"featured_media":677821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-689245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/689245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=689245"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/689245\/revisions"}],"predecessor-version":[{"id":689285,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/689245\/revisions\/689285"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/677821"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=689245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=689245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=689245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}