South Africa’s third mobile operator, Cell C is set to offer free WhatsApp to its customers.<\/p>\n
From 19 October, WhatsApp usage will automatically be free to all existing and new contract customers, Cell C said.<\/p>\n
The messenger service will also be free to all Prepaid customers on MegaBonus, which already offers customers three times the value of their recharge.<\/p>\n
Cell C WhatsApp users will be able to send pictures, voice messages, videos and text messages via WhatsApp free of charge without incurring any data charges.<\/p>\n
Prepaid customers who are not yet on Cell C\u2019s MegaBonus, can simply dial *108# to benefit from free WhatsApp, the group said.<\/p>\n
\u201cI have said before that we as mobile carriers have to embrace the over the top (OTT) players and partner with them to provide customers with added value,\u201d said Cell C CEO Jose Dos Santos.<\/p>\n
\u201cWhatsApp is one of the most popular OTT services on our network. We know that our customers are using it extensively to keep up with family and friends and we could not ignore the opportunity to add value,\u201d said Dos Santos.<\/p>\n
Cell C said it is committed to finding innovative ways to partner with\u00a0\u00a0Instant messaging services, social media and VoIP service providers.<\/p>\n
\u201cThis is just the first step in the game; we have much more planned in the social media space. We are embracing these technologies to enrich our own customers\u2019 lives.\u00a0 This is yet another reason to port your number and switch to the network that offers you the most innovative products and services in the market, if you are not already on Cell C,\u201d said Dos Santos.<\/p>\n
Cell C offers super-cheap data bundles<\/strong><\/a><\/p>\n