Twitter will expand its advertising program for the Apple Inc iPhone and Google Inc Android devices, hoping to better tap into its growing mobile user base and ramp up revenue.<\/p>\n
The company, which sells “promoted tweets” and advertises “promoted accounts” for customers, will now include both features on its mobile applications timeline, it said in a blogpost on Tuesday.<\/p>\n
Until now, “promoted trends” and “promoted tweets” were included only on a search page when accessing Twitter on the iPhone or Android.<\/p>\n
As a growing number of users switch to mobile phones and tablets as their primary method of accessing the Internet, ad-supported Web services are turning to mobile screens. About 55 percent of Twitter’s over 100 million monthly active users access its service over a mobile phone.<\/p>\n
Facebook, which gets almost 85 percent of its revenue from advertising on its website, is also reported to have been testing advertising for its mobile app.<\/p>\n
San Francisco-based Twitter has already begun displaying promoted accounts for its iPhone and Twitter clients and will start publishing promoted tweets in coming weeks.<\/p>\n
Initially, only a small number of users will see promoted tweets on their mobile phones, Twitter said on it blogpost.<\/p>\n
Since 2010, Twitter’s in-house sales staff has sold “promoted tweets” to large businesses on a case-by-case basis, but this month, the company launched a similar service to allow small businesses to buy and place ads on the online messaging platform.<\/p>\n
The company’s service lets people send 140-character messages, or tweets, to groups of followers. Twitter has more than 100 million active users and a valuation topping $8 billion, even though it does not yet have a significant money-making model.<\/p>\n","protected":false},"excerpt":{"rendered":"
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