{"id":693061,"date":"2023-06-01T08:52:46","date_gmt":"2023-06-01T06:52:46","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=693061"},"modified":"2023-06-01T08:52:46","modified_gmt":"2023-06-01T06:52:46","slug":"sponsored-articles-on-businesstech-the-best-form-of-online-advertising","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/693061\/sponsored-articles-on-businesstech-the-best-form-of-online-advertising\/","title":{"rendered":"Sponsored articles on BusinessTech \u2013 The best form of online advertising"},"content":{"rendered":"<p>There is no better way to reach your target audience and build your brand than with sponsored articles.<\/p>\n<p>This is according to the <strong><a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/664795\/2023-south-african-digital-marketing-report-now-available-free-download\/\" target=\"_blank\" rel=\"noopener\"><strong>2023 Digital Marketing Report South Africa<\/strong><\/a><\/strong>, which surveyed 1,834 South African purchasing decision-makers and business professionals.<\/p>\n<p>The report found that 85% of respondents use online articles and reviews to learn more about the products and services they are interested in. No other marketing channel scored above 60% for this question.<\/p>\n<p>A further 75% said they would trust online articles and reviews ahead of any other advertising method when buying products or services for their business.<\/p>\n<h3 class=\"my-4\"><strong>Why South Africans trust online articles<\/strong><\/h3>\n<p>The superiority of sponsored articles is thanks to how they let companies engage directly with their target audience in a way that is informative and enjoyable.<\/p>\n<p>They are also incredibly versatile, as a sponsored article can be used to:<\/p>\n<ul>\n<li>Generate awareness<\/li>\n<li>Educate the market<\/li>\n<li>Build trust with existing and potential clients<\/li>\n<li>Promote new products and services<\/li>\n<li>And much more<\/li>\n<\/ul>\n<p>The best way to then maximise the value your business gets from sponsored articles is by publishing them on websites that are read by key decision-makers in their homes and businesses.<\/p>\n<p>BusinessTech is the ideal platform for this, as it is South Africa\u2019s most influential business publication and is read by the following groups every month:<\/p>\n<ul>\n<li><strong>131,000<\/strong> CEOs and Directors<\/li>\n<li><strong>856,000<\/strong> Business Owners<\/li>\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n<li><strong>1,331,000<\/strong> Middle Managers<\/li>\n<li><strong>1,085,000<\/strong> Junior Managers<\/li>\n<\/ul>\n<p>These readers have significant purchasing power in their homes and businesses, and are the ideal audience for your marketing campaigns.<\/p>\n<p>BusinessTech\u2019s marketing team will also publish your articles on Facebook, Twitter, and LinkedIn to enhance their reach even further.<\/p>\n<p><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noopener\"><strong>Click here to learn more about sponsored articles on BusinessTech.<\/strong><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no better way to reach your target audience and build your brand than with sponsored articles on BusinessTech.<\/p>\n","protected":false},"author":57,"featured_media":642401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-693061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/693061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=693061"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/693061\/revisions"}],"predecessor-version":[{"id":693063,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/693061\/revisions\/693063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/642401"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=693061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=693061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=693061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}