1,757 respondents took part in the survey, with the report based on the responses from those who work in their company\u2019s marketing department, or are involved in the marketing activities of their company.<\/p>\n
Key findings<\/h3>\n
Several interesting findings are present in the report, first of which is that marketers are almost evenly split on whether their marketing budgets are big enough.<\/p>\n
54% stated their annual marketing budget is suitable for their needs, while 43% stated their marketing budgets are too small. 3% then said their marketing budget is too big.<\/p>\n
When it came to marketing channel spend and ROI (return on investment), however, the winner was clear: Digital advertising smashes it out of the park.<\/p>\n
This is detailed in the graphs below.<\/p>\n
Marketing Budgets<\/h3>\n
South African companies allocate the large majority of their marketing budgets to digital advertising.<\/p>\n
Digital advertising provides the best ROI for South African companies by a large margin.<\/p>\n![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/06\/Graph-01.jpg\")
<\/a><\/p>\nBest ROI<\/h3>\n
![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/06\/Graph-02.jpg\")
<\/a><\/p>\n