{"id":698041,"date":"2023-06-22T10:56:09","date_gmt":"2023-06-22T08:56:09","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=698041"},"modified":"2023-06-22T10:56:15","modified_gmt":"2023-06-22T08:56:15","slug":"sponsored-articles-the-most-trusted-form-of-online-advertising-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/698041\/sponsored-articles-the-most-trusted-form-of-online-advertising-in-south-africa\/","title":{"rendered":"Sponsored Articles &#8211; The most trusted form of online advertising in South Africa"},"content":{"rendered":"\n<p>The best way to reach your target audience and grow your business is through sponsored articles.<\/p>\n\n\n\n<p>This is according to the <a href=\"https:\/\/businesstech.co.za\/news\/industry-news\/664795\/2023-south-african-digital-marketing-report-now-available-free-download\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2023 Digital Marketing Report South Africa<\/strong><\/a> \u2013 a survey of 1,834 South African purchasing decision-makers and business professionals.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about running sponsored articles on BusinessTech.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Key insights from this report include 85% of respondents saying they use online articles and reviews to find out more about products and services they are thinking about buying.<\/p>\n\n\n\n<p>75% of respondents said they also trust online articles and reviews more than any other form of digital marketing when making purchasing decisions for their businesses.<\/p>\n\n\n\n<p>These survey results underscore an important truth \u2013 sponsored articles are the best way to advertise your products and services.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why South Africans trust online articles<\/strong><\/h3>\n\n\n\n<p>Crucial to the performance of online articles is how they let companies engage with their customers in an informative and interesting way.<\/p>\n\n\n\n<p>They allow companies to choose the right message and tone for their specific audience and can be used to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Generate awareness<\/li>\n\n\n\n<li>Educate the market<\/li>\n\n\n\n<li>Build trust with existing and potential clients<\/li>\n\n\n\n<li>Promote new products and services<\/li>\n\n\n\n<li>Directly engage with your target audience<\/li>\n<\/ul>\n\n\n\n<p>As the largest and most influential business news site in South Africa, BusinessTech is then the perfect place to run a sponsored article campaign.<\/p>\n\n\n\n<p>Its monthly audience of business purchasing decision-makers includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>131,000<\/strong> CEOs and Directors<\/li>\n\n\n\n<li><strong>856,000<\/strong> Business Owners<\/li>\n\n\n\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n\n\n\n<li><strong>1,331,000<\/strong> Middle Managers<\/li>\n\n\n\n<li><strong>1,085,000 <\/strong>Junior Managers<\/li>\n<\/ul>\n\n\n\n<p>BusinessTech\u2019s marketing team will also ensure your articles get maximum exposure by publishing them on Facebook, Twitter, and LinkedIn, too.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about running sponsored articles on BusinessTech.<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reach your target audience and grow your business through sponsored articles.<\/p>\n","protected":false},"author":57,"featured_media":698043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[],"class_list":["post-698041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/698041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=698041"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/698041\/revisions"}],"predecessor-version":[{"id":698103,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/698041\/revisions\/698103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/698043"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=698041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=698041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=698041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}