{"id":700091,"date":"2023-06-29T15:00:08","date_gmt":"2023-06-29T13:00:08","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=700091"},"modified":"2023-06-30T06:08:52","modified_gmt":"2023-06-30T04:08:52","slug":"huge-digital-branding-opportunities-with-category-takeovers-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/700091\/huge-digital-branding-opportunities-with-category-takeovers-on-businesstech\/","title":{"rendered":"Huge digital branding opportunities with Category Takeovers on BusinessTech"},"content":{"rendered":"\n<p>BusinessTech is South Africa\u2019s largest and most influential business publication, and is the best place to run a digital branding campaign.<\/p>\n\n\n\n<p>BusinessTech makes this easy and effective for companies to do through its Category Takeover packages, which offer consistent and focused advertising directly to your target audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about Category Takeovers on BusinessTech.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>With categories covering all major market segments \u2013 from Finance, Banking, and Wealth; to Property and Motoring; to Energy and IT Services \u2013 BusinessTech allows you to brand a category that fits your marketing campaign.<\/p>\n\n\n\n<p>For example: If you sell load-shedding solutions, you can run a branding takeover on BusinessTech\u2019s Energy category \u2013 aligning your products and brands with news articles about power cuts and the latest developments at Eskom.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BusinessTech\u2019s Audience<\/strong><\/h3>\n\n\n\n<p>As the country\u2019s largest and most influential business publication, BusinessTech has a powerful audience \u2013 reaching over 5 million South Africans each month.<\/p>\n\n\n\n<p>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>131,000<\/strong> CEOs and Directors<\/li>\n\n\n\n<li><strong>856,000<\/strong> Business Owners<\/li>\n\n\n\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n\n\n\n<li><strong>2,400,000 <\/strong>Middle\/Junior Managers<\/li>\n<\/ul>\n\n\n\n<p>These readers have significant control over the purchasing decision in their businesses and homes, and make them an ideal target audience for any branding campaign.<\/p>\n\n\n\n<p>BusinessTech\u2019s expert marketing team is ready to help reach its powerful audience, and you can <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>click here to learn more about Category Takeovers on BusinessTech.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is South Africa\u2019s leading business publication and the perfect place to promote your company.<\/p>\n","protected":false},"author":57,"featured_media":696421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-700091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/700091","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=700091"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/700091\/revisions"}],"predecessor-version":[{"id":700095,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/700091\/revisions\/700095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/696421"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=700091"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=700091"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=700091"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}