Facebook revamped the pages businesses can set up on its online social network, providing a new way for brands to promote their goods to Facebook’s 845 million users.<\/p>\n
The new feature lets businesses, as well as celebrities and bands, create self-contained mini websites within Facebook using the Timeline format Facebook introduced for its users’ profile pages earlier this year.<\/p>\n
The introduction of Timeline for businesses comes ahead of a big event Facebook is holding in New York City on Wednesday to introduce various new services for marketers.<\/p>\n
The world’s No. 1 social network is ramping up efforts to attract the attention and budgets of large companies and advertisers ahead of its initial public offering.<\/p>\n
Earlier this month, Facebook announced plans to raise $5 billion in an IPO expected to value the company at between $75 billion and $100 billion.<\/p>\n
Facebook generated $3.7 billion in revenue last year, with 85 percent of it from advertising.<\/p>\n
Businesses can set up pages on Facebook for free, but the idea is that companies whose pages experience a lot of customer interest might be interested in advertising on the service as well.<\/p>\n
Macy’s Inc, Coca-Cola and Wal-Mart Stores Inc were among the first businesses to roll out new versions of their Facebook pages, which gives companies more control to design splashy, media-rich pages. A chronological timeline on the right-hand side of the page lets businesses create customized pages for past years that incorporate images of memorabilia and milestones in a company’s history.<\/p>\n","protected":false},"excerpt":{"rendered":"
Facebook revamped the pages businesses can set up on its online social network, providing a new way for brands to promote their goods to Facebook’s 845 million users.<\/p>\n","protected":false},"author":7,"featured_media":5309,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9882],"tags":[25,855,45],"class_list":["post-7023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","tag-active","tag-business","tag-facebook"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/7023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=7023"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/7023\/revisions"}],"predecessor-version":[{"id":7032,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/7023\/revisions\/7032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/5309"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=7023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=7023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=7023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}