{"id":710258,"date":"2023-08-15T14:45:27","date_gmt":"2023-08-15T12:45:27","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=710258"},"modified":"2023-08-15T14:45:34","modified_gmt":"2023-08-15T12:45:34","slug":"rapidly-expanding-tech-brand-rapoo-teams-up-with-leading-south-african-video-game-distributor-prima-interactive","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/710258\/rapidly-expanding-tech-brand-rapoo-teams-up-with-leading-south-african-video-game-distributor-prima-interactive\/","title":{"rendered":"Rapidly Expanding Tech Brand Rapoo Teams Up with Leading South African Video Game Distributor Prima Interactive"},"content":{"rendered":"\n<p>Rapoo, a renowned Asian tech giant known for its innovative and high-quality wireless peripherals and manufacturing, has announced an exciting partnership with Prima Interactive, a leading South African video game and peripheral distributor.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a rel=\"noreferrer noopener\" href=\"https:\/\/rapoostore.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_campaign=August+2023\" data-type=\"URL\" data-id=\"https:\/\/rapoostore.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_campaign=August+2023\" target=\"_blank\"><strong>Click here to shop the full range of Rapoo products.<\/strong><\/a> <\/li>\n<\/ul>\n\n\n\n<p>This strategic collaboration aims to lead the South African gaming peripheral market with high-end products and competitive pricing, while expanding Rapoo\u2019s brand presence in the retail space.<\/p>\n\n\n\n<p>Founded in 2002, Rapoo made a long-term commitment to developing and producing innovative and high-quality wireless peripherals.<\/p>\n\n\n\n<p>By 2005, the brand revolutionised the industry by unveiling wireless equipment that used the 2.4 GHz frequency band, establishing a groundbreaking new benchmark for others to follow.<\/p>\n\n\n\n<p>Rapoo, a renowned brand that has already made a mark in the South African market with its diverse range of peripherals such as mice, keyboards, and headsets, is now making significant strides in the gaming industry.<\/p>\n\n\n\n<p>With a global presence and a strong reputation, the company has consistently excelled in research and development, resulting in nearly 100 awards recognizing their dedication.<\/p>\n\n\n\n<p>Among these accolades are the highly prestigious IF Design and DFA Awards.<\/p>\n\n\n\n<p>Prima Interactive is a prominent distributor with a strong focus on retail, serving as the exclusive distributor for a range of renowned Microsoft products such as Xbox, Surface, and PC Accessories and peripherals.<\/p>\n\n\n\n<p>They also offer Epson&#8217;s highly acclaimed Ecotank Printers and projectors. Moreover, Prima Interactive is a leading gaming distributor, representing a wide array of third-party publishers including Take 2, Activision Blizzard, Ubisoft, EA, Rockstar, and many others.<\/p>\n\n\n\n<p>In addition to gaming, they distribute a variety of accessories such as Next Level racing seats, Thrustmaster Racing and flight simulator products.<\/p>\n\n\n\n<p>At the cusp of Rapoo launching their all-new wireless gaming range which has been globally earmarked to supersede its competitors in terms of design, performance, and value, it seemed fitting for Rapoo South Africa to sign a leading reputable distributor that would get the product to market seamlessly.<\/p>\n\n\n\n<p>&#8220;At Rapoo we value the power of partnerships, seeking value and performance for our customers, suppliers, and partners. That&#8217;s why I firmly believe that Prima Interactive is the ideal match for us,&#8221; expressed Rob Anderson, Rapoo&#8217;s Regional Manager.&#8221;<\/p>\n\n\n\n<p>&#8220;We have dedicated considerable time to selecting the perfect distribution partner, and with the upcoming launch of our flagship wireless gaming range, the timing couldn&#8217;t be more perfect. We are absolutely delighted.&#8221;<\/p>\n\n\n\n<p>When asked about the new signing, CEO of Prima Interactive, Ian Hepplewhite, mentioned that they are excited to be partnering with Rapoo in South Africa.<\/p>\n\n\n\n<p>Prima believes that Rapoo products offer the best value for money, providing exceptional quality and technology.<\/p>\n\n\n\n<p>\u201cThe V Gaming products are tried and tested by the best in competition, and we are thrilled to be able to offer these products to South Africans,\u201d said Hepplewhite.<\/p>\n\n\n\n<p>Rapoo is now planning to increase its presence in South Africa with some soon-to-be-announced products for local release, catering to gamers, office users and everyone in between.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/rapoostore.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_campaign=August+2023\" data-type=\"URL\" data-id=\"https:\/\/rapoostore.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_campaign=August+2023\" target=\"_blank\"><strong>Click here to shop the full range of Rapoo products.<\/strong><\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>New partnership set to dominate South African peripheral market, expanding the brand into the retail gaming space.<\/p>\n","protected":false},"author":57,"featured_media":710268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[18360,18358],"class_list":["post-710258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-prima-interactive","tag-rapoo"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/710258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=710258"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/710258\/revisions"}],"predecessor-version":[{"id":710286,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/710258\/revisions\/710286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/710268"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=710258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=710258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=710258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}