Twitter Inc will allow users to play podcasts, music and other audio clips direct from their timelines, or message feeds, via a new feature designed in partnership with Berlin-based audio-streaming service SoundCloud.<\/p>\n
The online messaging service introduced on Thursday what it called “Audio Card,” through which users can listen to a variety of content whilst browsing their timelines.<\/p>\n
For starters, Twitter has promised audio from SoundCloud’s partners, which include such diverse sources as NASA, the Washington Post, CNN, David Guetta, Coldplay and Warner Music.<\/p>\n
But it’s trying to snag more content partners in future, Twitter said in a blogpost on Thursday.<\/p>\n
Twitter didn’t say how Audio Card might evolve, except to stress that it offers musicians a chance to post exclusive clips.<\/p>\n
“Many more musical artists and creators will be able to share exclusive, in-the-moment audio to millions of listeners on Twitter,” the company added.<\/p>\n
Twitter’s new feature comes after rivals from Apple Inc to Google Inc have jumped into the business of music-streaming, considered the fastest-growing segment of a music market dominated by iTunes.<\/p>\n
Twitter had reportedly been in discussions to acquire audio-sharing website SoundCloud, which has been called the Youtube of music, as far back as June.<\/p>\n
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