An impressive client list, expert writers, in-house news reporters, social media specialists, and a dash of digital creativity – these are just a few components that make up one of South Africa\u2019s best public relations consultancies.<\/p>\n\n\n\n
This month saw the country\u2019s \u2018best of the best\u2019 public relations professionals awarded and showcased at the 2023 PRISM Awards, organised by the Public Relations Institute of Southern Africa (PRISA).<\/p>\n\n\n\n
It was here that integrated marketing and PR agency, Hook, Line & Sinker (HLS)<\/a><\/strong> scooped four awards, including silver for South Africa\u2019s Best Small Public Relations Consultancy.<\/p>\n\n\n\n HLS was also the only agency awarded for the Healthcare category (silver). In addition, the agency won Best Technology category (bronze), and Best Up and Coming PR Professional (gold) for team member, Lerato Motloung.<\/p>\n\n\n\n This year\u2019s competition was fierce as a panel of 70 judges meticulously evaluated more than 390 qualifying entries \u2014 the highest number of entries in the 26-year history of the awards.<\/p>\n\n\n\n Adam Hunter, agency Head Honcho says, \u201cHLS has quickly emerged as a rising star. This was the agency\u2019s first attempt at entering the awards and we are thrilled to be recognised among the country\u2019s top players, reaffirming the quality of our expert offering for brands seeking fresh and innovative communications.\u201d<\/p>\n\n\n\n Five years ago, HLS was introduced with a vision to breathe life back into the PR game by combining the power of digital with marketing, PR & publicity, advertising, and social media.<\/p>\n\n\n\n The agency\u2019s first client was SAP, an international ICT software company which touches on 77% of the world\u2019s global transactions.<\/p>\n\n\n\n HLS now manages global PR campaigns for leading business and consumer brands across Africa, the Middle East, America and Europe.<\/p>\n\n\n\n Hunter continues to say that the last few years have been challenging for the PR industry.<\/p>\n\n\n\n \u201cMedia house closures, inflation rate hikes, budget cuts, and technological advancements such as ChatGPT have all impacted the media and marketing space,\u201d says Hunter.<\/p>\n\n\n\n \u201cBut thanks to continually innovating and adapting agency services, HLS has managed to reach new heights, including the exponential growth of the agency\u2019s Consumer Division over the last two years, which features popular SA events and premium retail brands.\u201d<\/p>\n\n\n\n \u201cThanks to rapid digitisation, the world is changing at an astonishing pace. And just like HLS, the PR world is adapting and taking advantage of the opportunities presented,\u201d Hunter adds.<\/p>\n\n\n\n \u201cThis year\u2019s PRISM awards showcased amazing talent by agencies and professionals, and we are honoured to be working amongst South Africa\u2019s finest. We look forward to seeing what next year holds!\u201d<\/p>\n\n\n\n For further information about Hook, Line & Sinker and its award-winning integrated public relations and marketing services, visit www.hooklinesinker.biz<\/a><\/strong> or like, follow and engage on social media @HLS_comms.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Hook, Line & Sinker, the PR agency that defied the pandemic and emerged as a global player in just five years.<\/p>\n","protected":false},"author":57,"featured_media":711452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[18382],"class_list":["post-711450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-hook-line-sinker"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/711450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=711450"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/711450\/revisions"}],"predecessor-version":[{"id":711454,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/711450\/revisions\/711454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/711452"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=711450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=711450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=711450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}