{"id":71187,"date":"2014-10-17T15:38:52","date_gmt":"2014-10-17T13:38:52","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=71187"},"modified":"2014-10-17T15:38:52","modified_gmt":"2014-10-17T13:38:52","slug":"how-big-is-the-playstation-4-in-sa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/hardware\/71187\/how-big-is-the-playstation-4-in-sa\/","title":{"rendered":"How big is the PlayStation 4 in SA?"},"content":{"rendered":"<p>The install base of the PlayStation 4 has just gone over 40,000, and there are over 300,000 PlayStation 3 consoles in South Africa.<\/p>\n<p>That\u2019s the word from Mario Dos Santos, CEO of Ster-Kinekor Entertainment.<\/p>\n<p>\u201cIt\u2019s a little difficult to gauge [the PS3 install base] because we don\u2019t know how many guys have migrated to the next gen,\u201d Dos Santos said.<\/p>\n<p>The uptake of the PS4 compared to the PS3 in terms of life cycle stage is 40% higher, Dos Santos said, with Ster-Kinekor expecting to sell another 70,000 to 100,000 PlayStation 4 consoles in the next year.<\/p>\n<p>\u201cIn truth at launch it was challenging because we didn\u2019t have supply, so we\u2019ll probably get a fair measure once we\u2019ve been through this festive [season],\u201d Dos Santos said.<\/p>\n<p>Once the new figures are in, he said they expect sales of the PS4 to be 50% up on the PS3 on a like-for-like life cycle basis.<\/p>\n<p>Asked whether the faster uptake of the PS4 was indicative of an increase in size of South Africa\u2019s gaming market, Dos Santos said that he doesn&#8217;t believe so.<\/p>\n<p>\u201cIn terms of the consumer base itself, I\u2019m not sure that that\u2019s growing [at a fast rate],\u201d Dos Santos said.<\/p>\n<p>He added that he thinks the increase in uptake of the PS4 compared to the PS3 is purely a function of the console.<\/p>\n<p>This article was <a title=\"http:\/\/mygaming.co.za\/news\/ps4\/69955-playstation-at-over-9000-in-south-africa.html\" href=\"http:\/\/mygaming.co.za\/news\/ps4\/69955-playstation-at-over-9000-in-south-africa.html\">first published on MyGaming<\/a>.<\/p>\n<h3 class=\"my-4\">More on PlayStation 4<\/h3>\n<p><strong><a title=\"Permalink to Sony pins profit hopes on PlayStation\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/68822\/sony-pins-profit-hopes-on-playstation\/\" rel=\"bookmark\">Sony pins profit hopes on PlayStation<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to PlayStation 4 beating Xbox One in console wars\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/65648\/playstation-4-beating-xbox-one-in-console-wars\/\" rel=\"bookmark\">PlayStation 4 beating Xbox One in console wars<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to PlayStation to pull Sony from the ashes\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/64181\/playstation-to-pull-sony-from-the-ashes\/\" rel=\"bookmark\">PlayStation to pull Sony from the ashes<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Sony sings successes of E3 PlayStation showing\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/60265\/sony-sings-successes-of-e3-playstation-showing\/\" rel=\"bookmark\">Sony sings successes of E3 PlayStation showing<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ster-Kinekor Entertainment has released figures around Sony&#8217;s popular gaming console&#8217;s install base in South Africa.<\/p>\n","protected":false},"author":12,"featured_media":39782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[26,5104,385,7038],"class_list":["post-71187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hardware","tag-headline","tag-playstation-4","tag-sony","tag-ster-kinekor"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/71187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=71187"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/71187\/revisions"}],"predecessor-version":[{"id":71193,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/71187\/revisions\/71193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/39782"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=71187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=71187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=71187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}