{"id":71496,"date":"2014-10-23T08:43:46","date_gmt":"2014-10-23T06:43:46","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=71496"},"modified":"2014-10-23T08:43:46","modified_gmt":"2014-10-23T06:43:46","slug":"microsoft-to-drop-the-nokia-name","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/71496\/microsoft-to-drop-the-nokia-name\/","title":{"rendered":"Microsoft to drop the Nokia name"},"content":{"rendered":"<p>Microsoft Corp looks set to ditch the Nokia name from its Lumia range of smartphones just months after buying the Finnish company&#8217;s handset business.<\/p>\n<p>According to a post on Nokia France&#8217;s Facebook page on Tuesday, the page will change its name to Microsoft Lumia &#8220;in the coming days.&#8221;<\/p>\n<p>Microsoft declined comment.<\/p>\n<p>Under the terms of the $7.2 billion deal, which was struck in September 2013 and completed in April, Microsoft acquired Nokia&#8217;s handset business, though not the name of the company itself.<\/p>\n<p>Finland&#8217;s Nokia continues as a networks, mapping and technology licensing company. It owns and manages the Nokia brand and only licenses it to Microsoft.<\/p>\n<p>Microsoft has said in the past it plans to license the Nokia brand for its lower-end mobile phones for 10 years and to use the name on its smartphones only for a &#8220;limited&#8221; time, without saying how long that might be.<\/p>\n<p>New Microsoft Chief Executive Officer Satya Nadella has begun to reduce the scale of its phone-making operations. Of the 18,000 job cuts he announced in July, about 12,500 came from the unit acquired from Nokia.<\/p>\n<h3 class=\"my-4\">More on Microsoft<\/h3>\n<p><strong><a title=\"Permalink to Microsoft announces Windows 10\" href=\"http:\/\/businesstech.co.za\/news\/software\/69899\/microsoft-announces-windows-10\/\" rel=\"bookmark\">Microsoft announces Windows 10<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Microsoft targets Minecraft developer\" href=\"http:\/\/businesstech.co.za\/news\/software\/68048\/microsoft-targets-minecraft-developer\/\" rel=\"bookmark\">Microsoft targets Minecraft developer<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Getty takes on Microsoft over image service\" href=\"http:\/\/businesstech.co.za\/news\/internet\/67686\/getty-takes-on-microsoft-over-image-service\/\" rel=\"bookmark\">Getty takes on Microsoft over image service<\/a><\/strong><\/p>\n<p><strong><a title=\"Permalink to Microsoft\u2019s big emerging market problem\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/65380\/microsofts-big-emerging-market-problem\/\" rel=\"bookmark\">Microsoft\u2019s big emerging market problem<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft Corp looks set to ditch the Nokia name from its Lumia range of smartphones just months after buying the Finnish company&#8217;s handset business.<\/p>\n","protected":false},"author":7,"featured_media":45173,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[25,2396,169,187],"class_list":["post-71496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-active","tag-lumia","tag-microsoft","tag-nokia"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/71496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=71496"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/71496\/revisions"}],"predecessor-version":[{"id":71506,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/71496\/revisions\/71506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/45173"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=71496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=71496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=71496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}