{"id":716802,"date":"2023-09-07T09:45:00","date_gmt":"2023-09-07T07:45:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=716802"},"modified":"2023-09-07T10:26:07","modified_gmt":"2023-09-07T08:26:07","slug":"spur-reveals-new-look-and-logo-in-major-brand-refresh","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/716802\/spur-reveals-new-look-and-logo-in-major-brand-refresh\/","title":{"rendered":"Spur reveals new look and logo in major brand refresh"},"content":{"rendered":"\n<p>Popular South African food franchise Spur has, for the first time in 27 years, refreshed its brand identity and the look and feel of its restaurants.<\/p>\n\n\n\n<p>The group has launched the new look for its restaurants at a pilot store &#8211; Amigo Spur, at the Vaal Mall in Vanderbijpark &#8211; which reopened on 1 September.<\/p>\n\n\n\n<p>The rebrand at Amigo Spur will be followed by more revamps in the coming months.<\/p>\n\n\n\n<p>These include the:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Missouri Spur, Key West Shopping Centre in Krugersdorp<\/li>\n\n\n\n<li>Lone Creek Spur, Mall of Africa<\/li>\n\n\n\n<li>Yurok Spur in The Mall, Phalaborwa<\/li>\n\n\n\n<li>Phoenix Spur, Brooklyn Mall in New Muckleneuk, Pretoria<\/li>\n\n\n\n<li>Oak Ridge Spur in The Grove Mall, Equestria<\/li>\n<\/ul>\n\n\n\n<p>Spur Steak Ranches opened its first store in 1967, with October marking 56 years of the iconic brand being in the country.<\/p>\n\n\n\n<p>Regarding the refreshed look, the franchise has kept the icon of the Native American chief, but has given it a more stylised look.<\/p>\n\n\n\n<p>It has opted for other visual changes, along with a streamlined, bolder, logo typeface.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-00-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-00-1.jpg\" alt=\"\" class=\"wp-image-716826\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-00-1.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-00-1-300x200.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-00-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>The new-look pilot restaurant showcased several other features, such as a central dining space with comfortable booth seating and refreshed decor.<\/p>\n\n\n\n<p>In addition, a more adult-focused area for those smaller, intimate occasions will also be introduced.<\/p>\n\n\n\n<p>However, the group is maintaining its child-friendly presence with revamped play areas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-01.jpg\" alt=\"\" class=\"wp-image-716810\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-01.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-01-300x200.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-01-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-05-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-05-1024x768.jpg\" alt=\"\" class=\"wp-image-716820\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-04.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-04.jpg\" alt=\"\" class=\"wp-image-716818\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-04.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-04-300x200.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-04-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-03-scaled.jpg\"><img decoding=\"async\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-03-1024x768.jpg\" alt=\"\" class=\"wp-image-716816\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-02-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-02-1024x768.jpg\" alt=\"\" class=\"wp-image-716814\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-02-1024x768.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-02-300x225.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-02-768x576.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-02-1536x1152.jpg 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-02-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-07.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-07.jpg\" alt=\"\" class=\"wp-image-716822\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-07.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-07-300x200.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-07-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-06.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-06.jpg\" alt=\"\" class=\"wp-image-716824\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-06.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-06-300x200.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/New-Spur-06-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/business\/707268\/spur-is-buying-doppio-zero-and-piza-e-vino\/\">Spur is buying Doppio Zero and Piza e Vino<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Popular South African restaurant chain Spur is refreshing its look in South Africa &#8211; with a new logo, look and feel.<\/p>\n","protected":false},"author":10,"featured_media":716806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[26,10435],"class_list":["post-716802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-headline","tag-spur"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/716802","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=716802"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/716802\/revisions"}],"predecessor-version":[{"id":716828,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/716802\/revisions\/716828"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/716806"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=716802"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=716802"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=716802"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}