{"id":718110,"date":"2023-09-13T07:57:55","date_gmt":"2023-09-13T05:57:55","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=718110"},"modified":"2023-09-13T07:57:55","modified_gmt":"2023-09-13T05:57:55","slug":"first-look-at-apples-new-iphone-15-and-iphone-15-pro","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/718110\/first-look-at-apples-new-iphone-15-and-iphone-15-pro\/","title":{"rendered":"First look at Apple&#8217;s new iPhone 15 and iPhone 15 Pro"},"content":{"rendered":"\n<p>In the first hands-on testing of the iPhone 15 Pro and Pro Max, the new materials and charging port stand out as the most distinct changes from last year\u2019s models.<\/p>\n\n\n\n<p>The new phones\u2019 use of titanium along the sides, which replaces stainless steel, is an attention-grabbing addition. The material is meant to make the phones more lightweight and durable, and that comes across immediately when you hold the device.<\/p>\n\n\n\n<p>After unveiling the iPhone 15 lineup on Tuesday, Apple offered demonstrations to attendees at its Steve Jobs Theater in Cupertino, California. The new product \u2014 especially the higher-end versions \u2014 represents one of the company\u2019s biggest upgrades in years. And Apple is counting on the new features to help reverse a rare sales slump.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"640\" height=\"338\" src=\"https:\/\/www.youtube.com\/embed\/xqyUdNxWazA?si=fBhn838xf88m-dZa\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n\n\n\n<p>Chief Executive Officer Tim Cook appeared on the demo-room floor, taking selfies with attendees and getting up close and personal with the handsets on display. He has described the iPhone 15 Pro as the culmination of \u201cApple innovations, advancing features across design, camera, performance and more.<\/p>\n\n\n\n<p>But much of the attention Tuesday focused on a more mundane change. When grabbing the new phone, attendees immediately flipped the device upside-down to examine the new USB-C port.<\/p>\n\n\n\n<p>The connector is a switch from Lightning, which the iPhone has used since 2012, and the change is bound to irk some consumers. But the technology offers faster data-transfer speeds, at least on the higher-end iPhones. And Apple didn\u2019t have much of a choice in the matter: The switch to USB-C was mandated by the European Union, and it didn\u2019t make sense for Apple to produce a specific iPhone just for that market.<\/p>\n\n\n\n<p>Aesthetically, the new connector makes little difference, but the disappearance of the Lightning port still felt like a big occasion for the technology enthusiasts and analysts gathered in the demo room.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"653\" height=\"914\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15.jpg\" alt=\"\" class=\"wp-image-718112\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15.jpg 653w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15-214x300.jpg 214w\" sizes=\"auto, (max-width: 653px) 100vw, 653px\" \/><\/a><\/figure><\/div>\n\n\n<p>The sizes of the Pro and Pro Max remain unchanged from the previous generation, at 6.1 inches and 6.7 inches. One twist: The colors on the higher-end phones are actually more muted than on the cheaper iPhones, giving the titanium more of a chance to shine.<\/p>\n\n\n\n<p>The entry-level models \u2014 the iPhone 15 and 15 Plus \u2014 feature pastel versions of pink, blue, green and yellow, in addition to black. Seeing all the models side by side, the regular iPhone colors definitely provide more of a pop.<\/p>\n\n\n\n<p>The technology behind the new colors is something Apple highlighted as well. During the presentation, the company explained that metal ions were used to dye color into the glass on the iPhone 15 and 15 Plus. The effect is clearly visible when you hold the phone in your hand and get up close to the frosted glass black.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15-01.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"700\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15-01.jpg\" alt=\"\" class=\"wp-image-718114\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15-01.jpg 980w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15-01-300x214.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2023\/09\/iphone-15-01-768x549.jpg 768w\" sizes=\"auto, (max-width: 980px) 100vw, 980px\" \/><\/a><\/figure>\n\n\n\n<p>Of course, the biggest features of the iPhone 15 Pro are ones you can\u2019t immediately see. The A17 chip, Apple\u2019s fastest in-house smartphone processor, will make it a more powerful gaming device. It supports a technology called ray tracing \u2014 a buzzy topic at the Apple event \u2014 that enables smoother graphics and improved color accuracy.<\/p>\n\n\n\n<p>Pricing was also a big source of discussion among attendees. Most iPhone models will stay the same level this year, but the Pro Max will get a $100 bump to $1,199. One caveat: The device now starts with 256 gigabytes of storage, compared with 128 on the prior generation.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Read: <a href=\"https:\/\/businesstech.co.za\/news\/technology\/717786\/apples-high-stakes-iphone-15-launch-explained-in-five-graphs\/\">Apple\u2019s high-stakes iPhone 15 launch explained in five graphs<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has unveiled its new iPhones, with the iPhone 15 and iPhone 15 Pro coming with a host of updates and changes both inside and out.<\/p>\n","protected":false},"author":59,"featured_media":718116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[51,26],"class_list":["post-718110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-apple","tag-headline"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/718110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=718110"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/718110\/revisions"}],"predecessor-version":[{"id":718118,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/718110\/revisions\/718118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/718116"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=718110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=718110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=718110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}