Owners of small- to medium-sized businesses must wear many hats\u2026 one of them being able to attract and retain quality talent. <\/p>\n\n\n\n
According to a 2022 report by Stats SA, approximately 68% of South Africa\u2019s labour force falls within the Gen Y (age 28 to 42) and Gen Z (age 27 and younger) age brackets. <\/p>\n\n\n\n
So how do SMEs find the best that our Youth has to offer?<\/p>\n\n\n\n
The informal and SME sectors are driving many of the employment opportunities in our local labour market. <\/p>\n\n\n\n
However, SMEs don\u2019t seem to be taking advantage of the many benefits that specialist online recruitment platforms offer when it comes to promoting these opportunities far and wide, which limits their chances of finding the right talent to power their businesses to success. <\/p>\n\n\n\n
Currently, only 7% of advertised jobs on Pnet\u2019s platform belong to SMEs, with the majority being posted by Corporates and Recruitment Agencies.<\/p>\n\n\n\n
Unsurprisingly, the Youth are using online channels more than any other jobseeker segment. They are online-savvy, and mobile\/apps are often their first port-of-call in job searches.<\/p>\n\n\n\n
As such, SMEs are missing out when they don\u2019t advertise their job vacancies on specialist online recruitment platforms to access this market.<\/p>\n\n\n\n
Both Gen Z and Millennials are \u201cimmediate\u201d consumers. They expect to access things quickly and easily \u2013 whether it\u2019s access to transport through Uber, satiating food cravings through online food orders, or finding their next career opportunity using an online recruitment platform. <\/p>\n\n\n\n
As such, using \u2018offline\u2019 channels to try and reach them with job vacancies could result in you losing out to other brands who are leveraging the power of Pnet\u2019s online recruitment platform.<\/p>\n\n\n\n
To attract the best Gen Y and Gen Z candidates, your job ads need to reflect more than a \u2018laundry list\u2019 of requirements. \u201cPurpose\u201d is a powerful decider for South Africa\u2019s Youth. <\/p>\n\n\n\n
Their focus is on building careers and making money, but their careers and hobbies feed strongly into their sense of self. This leads them to be both discerning and highly critical. Your job adverts must be factual, succinct and inspirational. <\/p>\n\n\n\n
When it comes to creating an ideal online job advert, there are some important Dos and Don\u2019ts<\/strong><\/a> to keep in mind, however your listing\u2019s success will ultimately depend on the sophistication of a recruitment portal\u2019s technology combined with the size and reach of its jobseeker database. <\/p>\n\n\n\n \u201cAt the end of the day, posting a job advert is not just about making a job sound attractive to the candidate,\u201d says Leigh-Anne Cullen, Pnet\u2019s Product Manager. <\/p>\n\n\n\n \u201cThe way the information is integrated into our platform is enabled by our smart job-matching technology, which focuses on automating screening, optimising selection and eliminating bias from the recruitment process.”<\/p>\n\n\n\n “This is critical when it comes to matching the right candidates to the right vacancies and significantly affects how job adverts perform.\u201d<\/p>\n\n\n\n The sophistication of specialist online recruitment platforms ensures that the right candidates see your job adverts \u2013 not only allowing you to attract fresh talent, but also to find quality candidates who are actively looking to move. <\/p>\n\n\n\n