{"id":72098,"date":"2014-10-30T14:52:26","date_gmt":"2014-10-30T12:52:26","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=72098"},"modified":"2014-10-30T14:52:26","modified_gmt":"2014-10-30T12:52:26","slug":"apple-ceo-proud-to-be-gay","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/telecommunications\/72098\/apple-ceo-proud-to-be-gay\/","title":{"rendered":"Apple CEO proud to be gay"},"content":{"rendered":"<p>Apple CEO Tim Cook came out as gay Thursday and said that fighting for equality is at the core of his personal and business ethos.<\/p>\n<p>The head of the tech giant said his sexuality has never been a secret at his company, but acknowledging his homosexuality as a public statement about equality was &#8220;more important&#8221; than his privacy.<\/p>\n<p>&#8220;Let me be clear: I&#8217;m proud to be gay, and I consider being gay among the greatest gifts God has given me,&#8221; Cook said in a statement in Bloomberg Businessweek.<\/p>\n<p>&#8220;I&#8217;ve had the good fortune to work at a company that loves creativity and innovation and knows it can only flourish when you embrace people&#8217;s differences. Not everyone is so lucky,&#8221; he said.<\/p>\n<p>The Apple CEO said coming out was part of his personal fight to stand up for minorities, a value he said his company also embraces.<\/p>\n<p>&#8220;Part of social progress is understanding that a person is not defined only by one&#8217;s sexuality, race, or gender,&#8221; he said.<\/p>\n<p>&#8220;Being gay has given me a deeper understanding of what it means to be in the minority and provided a window into the challenges that people in other minority groups deal with every day.&#8221;<\/p>\n<p>&#8220;We&#8217;ll continue to fight for our values, and I believe that any CEO of this incredible company, regardless of race, gender, or sexual orientation, would do the same.<\/p>\n<p>&#8220;And I will personally continue to advocate for equality for all people until my toes point up.&#8221;<\/p>\n<p>Cook took over as the head of Apple in 2011 after the death of former CEO Steve Jobs.<\/p>\n<p>He has faced criticism for not maintaining Apple&#8217;s lustre after the death of Jobs, who was hailed by fans as a visionary.<\/p>\n<p>But the recent frenzy over the big screen iPhone 6 launch had some analysts applauding Apple&#8217;s comeback as it seeks to carve out its niche in the increasingly popular &#8220;phablet&#8221; market.<\/p>\n<p>Cook said that being gay was only part of his identity, and described himself as a &#8220;an engineer, an uncle, a nature lover, a fitness nut, a son of the South, a sports fanatic, and many other things.&#8221;<\/p>\n<p>He said he is inspired by civil rights champions Marin Luther King and Robert Kennedy, whose portraits hang in his office.<\/p>\n<h3 class=\"my-4\">More on Apple<\/h3>\n<p><a title=\"Apple needs to work on worker diversity: Tim Cook\" href=\"http:\/\/businesstech.co.za\/news\/electronics\/65650\/apple-needs-to-work-on-worker-diversity-tim-cook\/\"><strong>Apple needs to work on worker diversity: Tim Cook<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple CEO Tim Cook came out as gay Thursday and said that fighting for equality is at the core of his personal and business ethos.<\/p>\n","protected":false},"author":4,"featured_media":39731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[25,51,269],"class_list":["post-72098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-telecommunications","tag-active","tag-apple","tag-tim-cook"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/72098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=72098"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/72098\/revisions"}],"predecessor-version":[{"id":72100,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/72098\/revisions\/72100"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/39731"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=72098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=72098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=72098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}