Discovery Vitality has announced a partnership with Checkers and Checkers Sixty60 for the Vitality HealthyFood benefit as of Tuesday (26 September). <\/p>\n\n\n\n
In response to shifting shopping habits, the HealthyFood benefit is also being updated to give members the choice of an in-store and an online grocery partner with the chance to earn 75% back on healthy food items at both, said Discovery in a press release. <\/p>\n\n\n\n
Commenting on the new partnership, Dinesh Govender, CEO of Discovery Vitality, said, \u201cDiscovery is delighted to add Checkers to encourage even more Discovery Vitality members to make healthy food choices. <\/p>\n\n\n\n
“Vitality\u2019s HealthyFood benefit has been rewarding positive behaviour change for almost 15 years. The addition of Checkers as a partner promises an even greater health impact,\u201d he added.<\/p>\n\n\n\n
Neil Schreuder, Chief Strategy and Innovation Officer at Shoprite, said, \u201cShoprite is committed to providing transparent and unrivalled value to our customers. <\/p>\n\n\n\n
“We are incredibly excited that Checkers and Sixty60 customers will be rewarded for making healthier food choices through our partnership with Discovery Vitality.,” he said.<\/p>\n\n\n\n
“The rise of Sixty60 also means that consumers can now get access to healthy food on-demand, making healthier living more effortless.”<\/p>\n\n\n\n
Grocery delivery has become wildly popular, with a marked increase in the number of households that use a combination of in-store and online channels to buy groceries. <\/p>\n\n\n\n
This year, 34% of Vitality members who ordered groceries online did so at least weekly, a testament to the increasing reliance on online grocery purchasing due to the convenience it offers.<\/p>\n\n\n\n
Additionally, almost 60% of Vitality members have different retailer preferences when they shop in-store versus online. For this reason, Discovery Vitality will give its members the ability to select both a preferred in-store partner and a preferred online partner to maximise their HealthyFood rewards, said Discovery.<\/p>\n\n\n\n