Billionaire Elon Musk\u2019s Space Exploration Technologies Corp. will partner with e-commerce firm Jumia Technologies to expand its satellite broadband services in Africa. <\/p>\n\n\n\n
Jumia, which counts Pernod Ricard SA and Goldman Sachs Group as investors, will sell Starlink\u2019s satellite terminals and other kits in some African nations, starting with Nigeria, in the coming weeks, Jumia Chief Commercial Officer Hisham El Gabry said in an interview. <\/p>\n\n\n\n
Jumia will benefit from the agreement by having the first sales and distribution deal of the kits on the continent.<\/p>\n\n\n\n
\u201cWe have seen Starlink do these types of deals in Southeast Asia and South America, and now Africa will also have the opportunity to access the fast-speed internet services,\u201d he said. \u201cThe plan is to start selling through our sites and agents in Nigeria this month and then Kenya.\u201d<\/p>\n\n\n\n
Jumia plans to eventually sell Starlink\u2019s products in the 11 African countries that it operates in – which includes South Africa.<\/p>\n\n\n\n
The partnership with Jumia will help Starlink sell terminals in areas that lack formal addresses and city mapping. The portable terminals that connect to low-earth orbit satellites could help deliver broadband services in the continent that has the lowest internet penetration in the world. <\/p>\n\n\n\n
While carriers such as MTN Group and Vodacom Group have been the main providers of broadband in Africa, telecom providers find it difficult to roll out infrastructure in remote regions.<\/p>\n\n\n\n
Big tech companies have tried to provide high-speed internet in Africa through innovative ideas but failed, reverting back to fibre and sea cables.<\/p>\n\n\n\n
Meta Platforms\u2019 Facebook tried to build a gigantic drone to provide high-altitude connectivity on the continent that was later grounded. Alphabet\u2019s Google \u2013 using a project called Loon \u2013 attempted something similar with helium-filled balloons before scrapping the project two years ago. <\/p>\n\n\n\n
Musk\u2019s network of thousands of small satellites that communicate through the user terminals appears to have a better chance to connect people on the vast continent. Still, the cost of a standard Starlink terminal of 435,000 naira ($557) in Nigeria may be a deterrent.<\/p>\n\n\n\n
\u201cWe had to establish our own business models and transportation network, even mapping to a certain extent when we started building an African e-commerce business,\u201d said El Gabry. \u201cSo we have the needed experience in navigating the retail and merchandise landscape in Africa.\u201d<\/p>\n\n\n\n
Starlink confirmed the deal without adding any additional details.<\/p>\n\n\n\n