{"id":726302,"date":"2023-10-23T08:41:30","date_gmt":"2023-10-23T06:41:30","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=726302"},"modified":"2023-10-23T08:41:36","modified_gmt":"2023-10-23T06:41:36","slug":"make-the-smart-call-for-breast-cancer-this-october","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/726302\/make-the-smart-call-for-breast-cancer-this-october\/","title":{"rendered":"Make the smart call for breast cancer this October"},"content":{"rendered":"

Euphoria Telecom<\/strong><\/a> is collaborating with breast cancer charity Reach For Recovery<\/strong><\/a> this October to encourage South African women to \u2018make the smart call\u2019 and book their breast exams.<\/p>\n

The \u2018Remember to Think Pink<\/strong><\/a>\u2019 campaign uses pink sticky notes in English, Zulu and Xhosa to encourage women to schedule their annual breast exam.<\/p>\n

Using special \u2018static-cling\u2019 technology the stickers can be placed on any glass or mirrored surface leaving no residue.<\/p>\n

They are being distributed around the country by Reach for Recovery\u2019s more than 500 volunteers and friends.<\/p>\n

This dynamic network is taking them to salons, cafes, restaurants, coffee shops, gyms, churches, mosques or community centres and other places where women gather.<\/p>\n

The campaign is being rolled out online on Euphoria\u2019s social media pages through a mix of static and video content that links to a ‘Remember to Think Pink\u2019 landing page.<\/strong><\/a><\/p>\n

The page encourages women all over the country to help paint South Africa pink by sharing a \u2018Make The Smart Call\u2019 digital sticky note on their social media channels.<\/p>\n

Anyone sharing these sticky notes stands to win a luxury beauty experience for two valued at R10,000!<\/p>\n

All they have to do is share their own sticky note with the following hashtags: #MakeTheSmartCall #EuphoriaTelecom #ReachForRecovery<\/p>\n

\u201cWith this simple, collective and collaborative action vital early detection messaging can go further, faster,\u201d says Euphoria Telecom national marketing manager Lauren Pybus.<\/p>\n

\u201cReach For Recovery is South Africa\u2019s oldest breast cancer organisation,\u201d says Reach for Recovery ambassador Marli du Toit.<\/p>\n

\u201cWe provide practical and emotional support to breast cancer patients during their journey and survivorship afterwards.”<\/p>\n

“By creating and launching this super-fun and engaging \u2018Remember to Think Pink\u2019 campaign, I know we are only going to get our message further, raise more money and inevitably save more lives – isn\u2019t that awesome?\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Euphoria Telecom is collaborating with breast cancer charity Reach For Recovery this October to encourage South African women to \u2018make the smart call\u2019 and book their breast exams.<\/p>\n","protected":false},"author":57,"featured_media":726306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[11134],"class_list":["post-726302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-euphoria-telecom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/726302","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=726302"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/726302\/revisions"}],"predecessor-version":[{"id":726308,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/726302\/revisions\/726308"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/726306"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=726302"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=726302"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=726302"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}