{"id":732861,"date":"2023-11-22T12:56:37","date_gmt":"2023-11-22T10:56:37","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=732861"},"modified":"2023-11-22T12:58:22","modified_gmt":"2023-11-22T10:58:22","slug":"businesstech-review-videos-how-we-made-the-anker-535-powerhouse-look-awesome","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/732861\/businesstech-review-videos-how-we-made-the-anker-535-powerhouse-look-awesome\/","title":{"rendered":"BusinessTech review videos \u2013 How we made the Anker 535 PowerHouse look awesome"},"content":{"rendered":"\n<p>BusinessTech review videos are a great way to highlight the key features of your products to an engaged audience of purchasing decision-makers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Anker experienced this first-hand when it booked a review video to promote its 535 PowerHouse portable power station.<\/p>\n\n\n\n<p>This was one of two new power stations that Anker had launched in South Africa, and it wanted to position the product as a serious player in the local power station industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Running a review video<\/strong><\/h3>\n\n\n\n<p>Once Anker had booked its review video, all it had to do was send us the power station it wanted featured \u2013 and BusinessTech took care of the rest.<\/p>\n\n\n\n<p>A BusinessTech journalist first tested the power station and learned about its best features.<\/p>\n\n\n\n<p>With this knowledge, the journalist joined up with our in-house multimedia team in their professional studio to plan, record, and produce an awesome review video of the Anker power station.<\/p>\n\n\n\n<p>Once ready, we sent the video to Anker for approval \u2013 after which it was published on BusinessTech, YouTube, Facebook, Instagram, and Twitter.<\/p>\n\n\n\n<p>You can watch the review video below, to see the finished product.<\/p>\n\n\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rEEBRk-HMFc?si=KCSRzE1b80czbSIP\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>Book a review video<\/strong><\/h2>\n\n\n\n<p>Anker\u2019s review video was extremely successful and achieved over 10,000 total views across our channels.<\/p>\n\n\n\n<p>This provided Anker with excellent exposure, while simultaneously educating the market about the power station and allowing potential customers to engage directly with Anker\u2019s retailers.<\/p>\n\n\n\n<p>To book your own review video on BusinessTech &#8211; <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech review videos are the best way to highlight the key features of your newest products. <\/p>\n","protected":false},"author":57,"featured_media":732867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-732861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/732861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=732861"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/732861\/revisions"}],"predecessor-version":[{"id":732885,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/732861\/revisions\/732885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/732867"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=732861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=732861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=732861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}