![\"Cell](\"http:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2014\/11\/Cell-C-banner.jpg\")
<\/a>Original anti-Cell C banner<\/p><\/div>\n
Major consequences for businesses<\/h3>\n
Cell C also warned that the judgment has far-reaching consequences for any business in South Africa.<\/p>\n
\u201cFrom the large business to the corner shop, businesses now face the risk of having their reputations tarnished by an individual who can make defamatory statements, as long as this is expressed as an opinion of personal experience with only cursory and, in our view, selectively chosen factual foundations,\u201d the operator argued.<\/p>\n
\u201cThe judgment also suggests that businesses should urgently apply to court for an interdict as soon as somebody merely threatens them with the publication of unfounded defamatory statements,\u201d it added. \u201cThis is impractical.\u201d<\/p>\n
Prokas\u2019 R5,754 bill from his own use: Cell C<\/h3>\n
Cell C went on to say that media reports about Prokas\u2019 claim that he was billed for somebody else\u2019s use of his cellphone are incorrect.<\/p>\n
\u201cThe underlying fact is that Mr Prokas owes Cell C for services rendered and these will be pursued in a separate legal process,\u201d Cell C said.<\/p>\n
It asserted that despite his negative comments on his banner, Prokas continues to use Cell C\u2019s services.<\/p>\n
<\/a>Anti-Cell C banner changes Prokas effected before the hearing<\/p><\/div>\n
Appeal considered<\/h3>\n
Cell C said that \u201con the face of it\u201d the judgment contains fundamental errors that have wide-reaching implications.<\/p>\n
\u201cIrrespective of the specific issues in this particular matter, these errors need to be rectified and so Cell C is considering appealing the decision,\u201d the mobile network operator said.<\/p>\n
\u201cMr Prokas had several alternative channels at his disposal and it is most unfortunate that he chose to deal with the matter in this way,\u201d said Cell C.<\/p>\n
More on the Cell C billboard saga<\/h3>\n
Cell C court case costs more than \u201cmost useless\u201d banner<\/strong><\/a><\/p>\n Anti-Cell C billboard can stay up: judge<\/strong><\/a><\/p>\n Anti-Cell C billboard vandalised \u2013 now says \u201cWe love Cell C\u201d<\/strong><\/a><\/p>\n \u201cCell C the most useless\u201d billboard changes<\/strong><\/a><\/p>\n