9 out of 10 South Africans are seriously worried about the future, with pressure on people and the planet at near highs. <\/p>\n\n\n\n
This is according to Human8’s annual What Matters trend report, which notes that businesses need to take greater responsibility for some of the world’s problems. <\/p>\n\n\n\n
The cost-of-living crisis continues to put pressure on cash-strapped consumers, whilst the impact of global warming is becoming more visible. <\/p>\n\n\n\n
“With an additional 82% of South Africans agreeing we need to move beyond \u2018sustaining\u2019 and into \u2018reversing\u2019 the damage done, the global agency advocates the shift towards \u2018regenerative
sustainability\u2019,” Human8 said. <\/p>\n\n\n\n
“Where traditional sustainability focuses primarily on maintaining the current state of the environment, regenerative sustainability or \u2018regeneration\u2019 broadens the scope. It’s not only about the planet. And it\u2019s not only about doing less harm. It\u2019s about thinking in regenerative ways, restoring and reimagining everything, including how businesses are run to reshape human norms and ecological systems.”<\/p>\n\n\n\n
The four-part global study uses a mix of cultural and human insights methodologies, with inputs from 13,028 consumers across 17 markets. <\/p>\n\n\n\n
The global research showed that 91% of South Africans need to take responsibility for safeguarding the planet. <\/p>\n\n\n\n
Human8’s key findings on South Africa can be found below: <\/p>\n\n\n\n
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