{"id":736763,"date":"2023-12-07T15:00:13","date_gmt":"2023-12-07T13:00:13","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=736763"},"modified":"2023-12-07T15:08:49","modified_gmt":"2023-12-07T13:08:49","slug":"display-branding-on-businesstech-has-never-been-more-popular-in-south-africa-heres-why","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/736763\/display-branding-on-businesstech-has-never-been-more-popular-in-south-africa-heres-why\/","title":{"rendered":"Display branding on BusinessTech has never been more popular in South Africa \u2013 Here\u2019s why"},"content":{"rendered":"\n<p>Display branding is an excellent way to reach BusinessTech\u2019s influential audience of business decision-makers.<\/p>\n\n\n\n<p>This is thanks to the high engagement rates and ROI that display banners generate for companies \u2013 and more South African businesses are taking notice of this superior marketing performance.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>According to <a href=\"https:\/\/www.statista.com\/outlook\/dmo\/digital-advertising\/banner-advertising\/south-africa#ad-spending\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>research by Statista<\/strong><\/a>, digital banner advertising volumes have been steadily growing in South Africa in recent years.<\/p>\n\n\n\n<p>Banner ad spend increased from <strong>R1.59 billion <\/strong>in 2017, to <strong>R2.75 billion <\/strong>in 2023.<\/p>\n\n\n\n<p>This figure is expected to rise to <strong>R2.93 billion <\/strong>in 2024 and reach a staggering <strong>R3.56 billion <\/strong>by 2028.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BusinessTech display ads<\/strong><\/h3>\n\n\n\n<p>BusinessTech\u2019s marketing team is ready to help you promote your products and services through a display branding campaign.<\/p>\n\n\n\n<p>You can choose from homepage takeovers, category takeovers, and run-of-site banners, all of which deliver outstanding results thanks to our audience of 5 million South African readers, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2.9 million business decision-makers<\/li>\n\n\n\n<li>856,000 business owners<\/li>\n\n\n\n<li>131,000 CEOs and directors<\/li>\n<\/ul>\n\n\n\n<p>Our marketing team will manage your entire display banner campaign, and will also provide reports on its execution success &nbsp;&#8211; <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Display branding continues to grow in popularity in South Africa and on BusinessTech. <\/p>\n","protected":false},"author":57,"featured_media":736765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-736763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/736763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=736763"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/736763\/revisions"}],"predecessor-version":[{"id":736769,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/736763\/revisions\/736769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/736765"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=736763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=736763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=736763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}