{"id":74160,"date":"2014-11-21T12:15:41","date_gmt":"2014-11-21T10:15:41","guid":{"rendered":"http:\/\/businesstech.co.za\/news\/?p=74160"},"modified":"2014-11-21T12:15:41","modified_gmt":"2014-11-21T10:15:41","slug":"mtn-the-most-valuable-african-brand","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/74160\/mtn-the-most-valuable-african-brand\/","title":{"rendered":"MTN the most valuable African brand"},"content":{"rendered":"

South African mobile operator MTN has been voted as the most ‘admired’ and most valuable brand in Africa.<\/p>\n

This is according to Brand Africa’s 2014 Brand Africa 100, a ranking of the most admired and most valuable brands.<\/p>\n

In a list dominated by electronics (17%), beverages (14%), auto manufacturers (14%), apparel (12%) and telecommunications (10%), MTN, topped the African list as the most valuable and most admired African brand.<\/p>\n

Valued at over $5.4 billion, MTN is the only African brand valued over a billion dollars, the report said.<\/p>\n

On a global level, Apple, at $105 billion replaced Samsung as the most valuable non-African brand, while Coca Cola retained its position as the most admired non-African brand in Africa.<\/p>\n

\"Top<\/a>

Top 10 most valuable brands<\/p><\/div>\n

Coca-Cola toppled Nokia as the overall most admired brand in Africa, while MTN moved up a spot in the admiration ranks among Africans.<\/p>\n

Non-African brands have continued to set the pace, commanding 77 of the 100 entries in the most admired brands and 99% of the value.<\/p>\n

While African brands have retained a similar number of brands among the most admired (23 in 2014 compared to 24 in 2013) and African brands have not lost any value year to year ($11 billion), their brands have not gained any market share and their worth has declined in relative terms (from 2% of total value in 2013 to only 1%).<\/p>\n

South Africa, with 11 of the 23 African brands, remains the most dominant branding nation, accounting for 91% of the value of the brands. Kenya at 5% and Nigeria at 3% round off the top 3 which make up 99% of the value of African brands.<\/p>\n

\"Top<\/a>

Top 10 most valuable African brands<\/p><\/div>\n

The most admired<\/strong> regional brands are MTN (Southern Africa), Glo (West Africa), Tusker (East Africa) and Marsavco (Central Africa).<\/p>\n

The most valuable<\/strong> regional brands are MTN (Southern Africa), Dangote (West Africa), Safaricom (East Africa) and Marsavco (Central Africa).<\/p>\n

The 2014 Brand Africa 100 is based on a survey among a representative sample of eight countries, covering the major sub-Saharan Africa (SSA) regions to establish the base top 100 most admired brands.<\/p>\n

These countries, Ghana and Nigeria (West Africa; Kenya, Tanzania and Uganda (East Africa); DRC (Central Africa) and Mozambique and South Africa (Southern Africa).<\/p>\n

Collectively, these countries represent 51% (477 million) of SSA population and 67% ($1,065 trillion) of Africa\u2019s GDP.<\/p>\n

\"Top<\/a>

Top 10 Admired brands<\/p><\/div>\n

More on brands<\/h3>\n

Best laptop brands in South Africa<\/strong><\/a><\/p>\n

The world\u2019s most valuable brands in 2014<\/strong><\/a><\/p>\n

South Africa\u2019s most popular smartphone brands<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

South African mobile operator MTN has been voted as the most ‘admired’ and most valuable brand in Africa.<\/p>\n","protected":false},"author":10,"featured_media":70617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[51,1814,26,28,187,52],"class_list":["post-74160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-apple","tag-coca-cola","tag-headline","tag-mtn","tag-nokia","tag-samsung"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/74160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=74160"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/74160\/revisions"}],"predecessor-version":[{"id":74180,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/74160\/revisions\/74180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/70617"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=74160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=74160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=74160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}