{"id":742897,"date":"2024-01-17T07:11:33","date_gmt":"2024-01-17T05:11:33","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=742897"},"modified":"2024-01-17T07:11:33","modified_gmt":"2024-01-17T05:11:33","slug":"best-selling-smartphone-worldwide-for-2023-revealed","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/mobile\/742897\/best-selling-smartphone-worldwide-for-2023-revealed\/","title":{"rendered":"Best-selling smartphone worldwide for 2023 revealed"},"content":{"rendered":"\n

Apple\u2019s iPhone dethroned Samsung Electronics devices to become the best-selling smartphone series over the course of 2023, the first time South Korea\u2019s largest company has lost the top spot since 2010.<\/p>\n\n\n\n

The iPhone accounted for a fifth of the global market, with close to 235 million shipments last year, research firm IDC estimates. <\/p>\n\n\n\n

Samsung, whose shipments slumped double-digits to 226.6 million, came in second, ahead of Chinese device makers like Xiaomi.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

While Apple has dominated the holiday quarter in recent years, its surge ahead of Samsung over a full year is unprecedented and suggests Apple is weathering an industrywide slump better than rivals.<\/p>\n\n\n\n

Apple benefited from aggressive offers that have enticed a shift toward premium devices. It managed to expand shipments in 2023 despite a lukewarm reception late in the year for the iPhone 15 in China \u2014 its biggest international market \u2014 where Huawei Technologies\u2019 growing popularity and a widening ban on government use are depressing sales.<\/p>\n\n\n\n

\u201cWhile we saw some strong growth from low-end Android players like Transsion and Xiaomi in the second half of 2023, stemming from rapid growth in emerging markets, the biggest winner is clearly Apple,\u201d IDC research director Nabila Popal said. <\/p>\n\n\n\n

\u201cAll this despite facing increased regulatory challenges and renewed competition from Huawei in China, its largest market. <\/p>\n\n\n\n

“Apple\u2019s ongoing success and resilience is in large part due to the increasing trend of premium devices, which now represent over 20% of the market.\u201d<\/p>\n\n\n\n

The shift up the smartphone price chain has been driven in part by attractive trade-in offers and interest-free financing, IDC said. <\/p>\n\n\n\n

Apple was the only player in the global top three to register growth of 3.7%, but it has not been immune to the wider decline. <\/p>\n\n\n\n

Sales of the latest-generation iPhone in China are significantly down from its predecessor, with some analysts expecting those drops to deepen.<\/p>\n\n\n\n

Part of Apple\u2019s challenge in the world\u2019s biggest mobile market comes from local tech powerhouse Huawei, which reclaimed some of the market share it lost after US sanctions by releasing the Mate 60 Pro smartphone running on an advanced made-in-China processor. <\/p>\n\n\n\n

This week, Apple introduced rare discounts on the iPhone in the country of as much as 5% per handset as it sought to stem further erosion of sales.<\/p>\n\n\n\n

\n\n\n\n

Read: Capitec\u2019s big plans for mobile \u2013 while adding 120,000 new SIMs a month<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The best-selling smartphone in 2023 now holds a fifth of the global market share.<\/p>\n","protected":false},"author":59,"featured_media":742905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[51,12108,52,7210],"class_list":["post-742897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile","tag-apple","tag-oppo","tag-samsung","tag-xiaomi"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/742897","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=742897"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/742897\/revisions"}],"predecessor-version":[{"id":742907,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/742897\/revisions\/742907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/742905"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=742897"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=742897"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=742897"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}