{"id":743873,"date":"2024-01-19T10:55:39","date_gmt":"2024-01-19T08:55:39","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=743873"},"modified":"2024-01-19T10:55:44","modified_gmt":"2024-01-19T08:55:44","slug":"why-review-videos-are-a-crucial-part-of-a-successful-marketing-strategy-for-south-african-businesses","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/743873\/why-review-videos-are-a-crucial-part-of-a-successful-marketing-strategy-for-south-african-businesses\/","title":{"rendered":"Why review videos are a crucial part of a successful marketing strategy for South African businesses"},"content":{"rendered":"\n<p>Review videos are the best way to promote your latest products to a large audience of purchasing decision-makers, while educating and informing them.<\/p>\n\n\n\n<p>This is backed up by extensive evidence, <a href=\"https:\/\/zupo.co\/video-seo-statistics\/#:~:text=Video%20results%20are%2050x%20more%20likely%20to%20be%20organically%20ranked%20in%20Google%20than%20text%20based%20results.%20(Forrester)\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>including Forrester research<\/strong><\/a> that found it to be 50-times easier to achieve a page one ranking on Google with video content than compared to text-based alternatives.<\/p>\n\n\n\n<p>Furthermore, <a href=\"https:\/\/zupo.co\/video-seo-statistics\/#:~:text=Video%20search%20results%20have%20a%2041%25%20higher%20click%20through%20rate%20(CTR)%20than%20text%20based%20results%20(AimClear)\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>according to AimClear<\/strong><\/a>, video search results have a 41% higher click-through rate than text-based results &#8211; proving that video content drives engagement.<\/p>\n\n\n\n<p>Once potential customers have found your review video, the quality of the review and production value of the video is equally important if you want to convince them to make a purchase.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/https:\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>BrightLocal survey<\/strong><\/a> that found nearly 50% of consumers trust high-quality online reviews as much as personal recommendations from friends and family.<\/p>\n\n\n\n<p>This evidence shows that review videos should form a core part of a South African company\u2019s marketing strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BusinessTech review videos<\/strong><\/h3>\n\n\n\n<p>BusinessTech is South Africa\u2019s leading business news website and is trusted by millions of South Africans as a source of reliable news and insights.<\/p>\n\n\n\n<p>One of our popular marketing services is the production and promotion of review videos \u2013 which position your products favourably in the eyes of our audience.<\/p>\n\n\n\n<p>A review video package with BusinessTech includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professional production, shooting, and editing of your video.<\/li>\n\n\n\n<li>Professional scriptwriting and storyboard creation.<\/li>\n\n\n\n<li>Video promotions on BusinessTech, YouTube, Twitter, Facebook, Instagram, and TikTok.<\/li>\n\n\n\n<li>Original video file shared \u2013 with no usage restrictions.<\/li>\n<\/ul>\n\n\n\n<p>Our marketing team will manage every part of your review video campaign, too, including performance optimisations and reporting.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team,<\/strong><\/a> and watch an example of BusinessTech\u2019s high-quality review videos, below:<\/p>\n\n\n\n<p><p><\/p>\n<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/rEEBRk-HMFc?si=7srblY-IhApMBj5r\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech\u2019s review videos are the ideal way to promote your products to an influential audience of purchasing decision-makers. <\/p>\n","protected":false},"author":57,"featured_media":732867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-743873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/743873","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=743873"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/743873\/revisions"}],"predecessor-version":[{"id":743877,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/743873\/revisions\/743877"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/732867"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=743873"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=743873"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=743873"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}