The Foschini Group (TFG) has announced the launch of an omni-channel online retail platform – tfg.co.za – which will ultimately see all 17 of the group’s store brands coming online.<\/p>\n
The platform aims to provide customers with an “integrated, seamless shopping experience” with customers only needing to sign in once, and shop across all available brands.<\/p>\n
The platform uses Oracle’s e-commerce technology, Oracle ATG, which is used by global retailers such as Walmart and Urban Outfitters. TFG said that the new digital strategy is expected to deliver 5% of turnover by 2018.<\/p>\n
The group has launched with homeware store @home (home.co.za) and mobile and cellular store hi (hi-online.co.za); however it aims to launch all of its 17 brands online in 2015.<\/p>\n
These include stores such as Totalsports, DueSouth, Sportscene, Fabiani, Markham and @homelivingspace.<\/p>\n
“The experience for the consumer will ultimately be like visiting an online TFG mall,” the group said.<\/p>\n
Further developments in 2015 include website optimisation for mobile phones, app development and virtual gift cards, as well as multi-currency and multi-lingual applications to accommodate expansion into selected African countries, TFG noted.<\/p>\n
The online shopping platform will use payments company PayU for transactions, and shoppers will be able to use their store cards and credit cards.<\/p>\n
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