{"id":745593,"date":"2024-01-26T13:03:14","date_gmt":"2024-01-26T11:03:14","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=745593"},"modified":"2024-01-26T13:03:21","modified_gmt":"2024-01-26T11:03:21","slug":"how-a-leading-financial-services-provider-reached-3-4-million-south-africans-by-advertising-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/745593\/how-a-leading-financial-services-provider-reached-3-4-million-south-africans-by-advertising-on-businesstech\/","title":{"rendered":"How a leading financial services provider reached 3.4 million South Africans by advertising on BusinessTech"},"content":{"rendered":"\n<p>Display advertising campaigns on BusinessTech provide South African companies with excellent brand exposure, and an unrivalled reach and click-through rate (CTR).<\/p>\n\n\n\n<p>While the recognised average CTR for display branding is 0.15%, BusinessTech display campaigns significantly exceed this while reaching a large audience of purchasing decision-makers.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact BusinessTech\u2019s marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>An excellent example of this performance in action is a display advertising campaign a leading South African financial services provider (FSP) recently ran on BusinessTech over 10 months.<\/p>\n\n\n\n<p>It saw the FSP reach 3.4 million readers over the course of the campaign while maintaining a higher-than-average CTR.<\/p>\n\n\n\n<p>This impressive performance is thanks to the prominent positioning of display banners on BusinessTech, as well as the trust that readers have in the website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reach BusinessTech\u2019s audience<\/strong><\/h3>\n\n\n\n<p>BusinessTech\u2019s audience consists of 5 million monthly South African readers who consume over 26 million pages of content every month.<\/p>\n\n\n\n<p>Even more impressive is the fact that BusinessTech\u2019s readership primarily comprises South Africa\u2019s most influential professionals, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>2.9 million <\/strong>Business and Purchasing Decision-Makers<\/li>\n\n\n\n<li><strong>856,000<\/strong> Business Owners<\/li>\n\n\n\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n\n\n\n<li><strong>131,000<\/strong> Directors and CEOs<\/li>\n<\/ul>\n\n\n\n<p>Our marketing team makes it easy to reach this impressive audience through display advertising &#8211; <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact BusinessTech\u2019s marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Display advertising campaigns on BusinessTech enjoy exceptional reach and click-through rates. <\/p>\n","protected":false},"author":57,"featured_media":745603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-745593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/745593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=745593"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/745593\/revisions"}],"predecessor-version":[{"id":745605,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/745593\/revisions\/745605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/745603"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=745593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=745593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=745593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}